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Hyper-personalization in Marketing and Its Effects on Consumer Loyalty
Hyper-personalization in Marketing and Its Effects on Consumer Loyalty
Fuente:
Zenodo
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Bibliographic Details
Main Authors:
Bakator, Mihalj
,
Ćoćkalo, Dragan
,
Ugrinov, Stefan
,
Gluvakov, Verica
,
Premčevski, Velibor
Format:
Recurso digital
Published:
Zenodo
2026
Subjects:
hyper-personalization, marketing, customer loyalty, competitiveness
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.18188470
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