Hyper-personalization in Marketing and Its Effects on Consumer Loyalty
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| Autores principales: | Bakator, Mihalj, Ćoćkalo, Dragan, Ugrinov, Stefan, Gluvakov, Verica, Premčevski, Velibor |
|---|---|
| Formato: | Recurso digital |
| Publicado: |
Zenodo
2026
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