Salvato in:
| Autore principale: | |
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| Natura: | Recurso digital |
| Lingua: | Antico inglese |
| Pubblicazione: |
Zenodo
2026
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| Accesso online: | https://doi.org/10.5281/zenodo.18214397 |
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Sommario:
- <p>Originality – The findings offer several important insights into the theoretical foundations of brand equity, consumer trust and purchase intention - specifically, how these constructs are conceptualized and established, as well as how their interrelationships are formed in the context of health care product consumption.</p>