The Influence of Perceived Ease of Use and Electronic Word of Mouth on Purchase Decision with Brand Image as a Mediating Variable

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Bibliographische Detailangaben
Hauptverfasser:	Aliza, Nur Aliza Fadya, Cantika, Bunga Cantika Larasati, Zahra, Azzahra Purnamasari
Format:	Recurso digital
Sprache:	Englisch
Veröffentlicht:	Zenodo 2026
Schlagworte:	Perceived ease of use Electronic word of mouth Brand image Purchase decision E-commerce
Online-Zugang:	Acceder al recurso
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author	Aliza, Nur Aliza Fadya Cantika, Bunga Cantika Larasati Zahra, Azzahra Purnamasari
author_facet	Aliza, Nur Aliza Fadya Cantika, Bunga Cantika Larasati Zahra, Azzahra Purnamasari
contents
format	Recurso digital
id	zenodo_https___doi_org_10_5281_zenodo_18291446
institution	Zenodo
language	eng
publishDate	2026
publisher	Zenodo
record_format	zenodo
spellingShingle	The Influence of Perceived Ease of Use and Electronic Word of Mouth on Purchase Decision with Brand Image as a Mediating Variable Aliza, Nur Aliza Fadya Cantika, Bunga Cantika Larasati Zahra, Azzahra Purnamasari Perceived ease of use Electronic word of mouth Brand image Purchase decision E-commerce
title	The Influence of Perceived Ease of Use and Electronic Word of Mouth on Purchase Decision with Brand Image as a Mediating Variable
topic	Perceived ease of use Electronic word of mouth Brand image Purchase decision E-commerce
url	https://doi.org/10.5281/zenodo.18291446