The Influence of Perceived Ease of Use and Electronic Word of Mouth on Purchase Decision with Brand Image as a Mediating Variable

Fuente: Zenodo

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Dettagli Bibliografici
Autori principali:	Aliza, Nur Aliza Fadya, Cantika, Bunga Cantika Larasati, Zahra, Azzahra Purnamasari
Natura:	Recurso digital
Lingua:	inglese
Pubblicazione:	Zenodo 2026
Soggetti:	Perceived ease of use Electronic word of mouth Brand image Purchase decision E-commerce
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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