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| Format: | Recurso digital |
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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.18374766 |
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Table of Contents:
- <p><span>This dataset contains anonymized responses from an online survey (N=379) examining how gamified, transformable packaging influences consumer behavior toward hand cream usage. The study was conducted in 2026 by City University of Macau. Data includes manipulation checks, perceived playfulness, intrinsic motivation, and behavioral intentions. All personal identifiers have been removed.</span></p>