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2026
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| Online Access: | https://doi.org/10.5281/zenodo.18460527 |
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| _version_ | 1866901781136539648 |
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| author | Ayolov, Peter |
| author_facet | Ayolov, Peter |
| contents | <p><span>This article theorises 'the new paradigm of mass communication </span> <span>1 </span> <span>' and </span><span>‘the media scenario </span> <span>2 </span> <span>' and </span> <span>develops the concept of the media narrative as a central analytical framework for understanding </span> <span>communication in the digital age. Drawing on Peter Ayolov’s theoretical work and engaging </span> <span>with Snezhana Popova’s Media Narrative (2017), it argues that contemporary mass </span> <span>communication can no longer be adequately described as the transmission of information, but </span> <span>must be understood as a process of interpretation, narrative construction, and identity formation. </span> <span>In an environment characterised by informational abundance, interactivity, and networked </span> <span>participation, communication increasingly loses its reciprocal dimension and is replaced by </span> <span>fragmented interpretative practices. Media narratives function as mechanisms through which </span> <span>societies organise experience, produce meaning, and stabilise collective and personal identities </span> <span>amid informational overload. The article examines how narrative operates across different levels </span> <span>—micro, meso, and macro—linking individual media fragments to broader symbolic structures </span> <span>that shape public perception and collective memory. It further analyses the transformation of </span> <span>authorship, the blurring of boundaries between sender and audience, and the role of interactivity </span> <span>in turning narrative into a shared, processual, and often contested space. Particular attention is </span> <span>given to the power of news narratives to construct social reality, emotional climates, and </span> <span>collective fate, especially under conditions of crisis, war, and political polarisation. Rather than </span> <span>treating narrative as a neutral form, the article conceptualises it as a structuring force that </span> <span>mediates between fact and meaning, truth and interpretation, history and lived experience. It </span> <span>concludes that media narrative remains indispensable for preserving the human dimension of </span> <span>communication, even as it becomes increasingly vulnerable to manipulation, spectacle, and the </span> <span>erosion of trust. Understanding media narratives is therefore essential for rethinking journalism, </span> <span>public discourse, and the ethical responsibility of communication in the twenty-first century.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18460527 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Stories Without End: Media Narratives in the Age of Networks Ayolov, Peter <p><span>This article theorises 'the new paradigm of mass communication </span> <span>1 </span> <span>' and </span><span>‘the media scenario </span> <span>2 </span> <span>' and </span> <span>develops the concept of the media narrative as a central analytical framework for understanding </span> <span>communication in the digital age. Drawing on Peter Ayolov’s theoretical work and engaging </span> <span>with Snezhana Popova’s Media Narrative (2017), it argues that contemporary mass </span> <span>communication can no longer be adequately described as the transmission of information, but </span> <span>must be understood as a process of interpretation, narrative construction, and identity formation. </span> <span>In an environment characterised by informational abundance, interactivity, and networked </span> <span>participation, communication increasingly loses its reciprocal dimension and is replaced by </span> <span>fragmented interpretative practices. Media narratives function as mechanisms through which </span> <span>societies organise experience, produce meaning, and stabilise collective and personal identities </span> <span>amid informational overload. The article examines how narrative operates across different levels </span> <span>—micro, meso, and macro—linking individual media fragments to broader symbolic structures </span> <span>that shape public perception and collective memory. It further analyses the transformation of </span> <span>authorship, the blurring of boundaries between sender and audience, and the role of interactivity </span> <span>in turning narrative into a shared, processual, and often contested space. Particular attention is </span> <span>given to the power of news narratives to construct social reality, emotional climates, and </span> <span>collective fate, especially under conditions of crisis, war, and political polarisation. Rather than </span> <span>treating narrative as a neutral form, the article conceptualises it as a structuring force that </span> <span>mediates between fact and meaning, truth and interpretation, history and lived experience. It </span> <span>concludes that media narrative remains indispensable for preserving the human dimension of </span> <span>communication, even as it becomes increasingly vulnerable to manipulation, spectacle, and the </span> <span>erosion of trust. Understanding media narratives is therefore essential for rethinking journalism, </span> <span>public discourse, and the ethical responsibility of communication in the twenty-first century.</span></p> |
| title | Stories Without End: Media Narratives in the Age of Networks |
| url | https://doi.org/10.5281/zenodo.18460527 |