CHILDREN'S BUYING BEHAVIOUR IN ONLINE SHOPPING: A LITERATURE REVIEW OF FLIPKART AND AMAZON
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| Natura: | Recurso digital |
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2026
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| _version_ | 1866901900444565504 |
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| author | Megha Prajapat Dr. Mehal Pandya |
| author_facet | Megha Prajapat Dr. Mehal Pandya |
| contents | <p>Children are becoming increasingly aware of online shopping. With the growing shift of the population toward digital<br>media, children have emerged as an important segment of consumers. In India, Flipkart and Amazon are the most commonly used<br>online shopping platforms, covering all types of consumers, including children. The present study aims to examine the market position<br>of Flipkart and Amazon with reference to children’s buying behaviour study is based on secondary data collected from academic<br>journals, research papers, books, and credible online sources. The findings of the study suggest that the strong market positioning of<br>Flipkart and Amazon, along with multiple influencing factors, collectively shape children’s online buying behavior on these platforms.<br>The study concludes that the dominant market presence of Flipkart and Amazon, combined with various cultural, social, personal, and<br>situational factors, significantly affects children’s online buying behavior. The research provides useful insights for parents, marketers,<br>and future researchers, while also acknowledging the limitations associated with secondary data–based studies.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18476952 |
| institution | Zenodo |
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| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | CHILDREN'S BUYING BEHAVIOUR IN ONLINE SHOPPING: A LITERATURE REVIEW OF FLIPKART AND AMAZON Megha Prajapat Dr. Mehal Pandya Children's Buying Behaviour, Online Shopping, Flipkart, Amazon, E-commerce Platforms, Consumer Behaviour. <p>Children are becoming increasingly aware of online shopping. With the growing shift of the population toward digital<br>media, children have emerged as an important segment of consumers. In India, Flipkart and Amazon are the most commonly used<br>online shopping platforms, covering all types of consumers, including children. The present study aims to examine the market position<br>of Flipkart and Amazon with reference to children’s buying behaviour study is based on secondary data collected from academic<br>journals, research papers, books, and credible online sources. The findings of the study suggest that the strong market positioning of<br>Flipkart and Amazon, along with multiple influencing factors, collectively shape children’s online buying behavior on these platforms.<br>The study concludes that the dominant market presence of Flipkart and Amazon, combined with various cultural, social, personal, and<br>situational factors, significantly affects children’s online buying behavior. The research provides useful insights for parents, marketers,<br>and future researchers, while also acknowledging the limitations associated with secondary data–based studies.</p> |
| title | CHILDREN'S BUYING BEHAVIOUR IN ONLINE SHOPPING: A LITERATURE REVIEW OF FLIPKART AND AMAZON |
| topic | Children's Buying Behaviour, Online Shopping, Flipkart, Amazon, E-commerce Platforms, Consumer Behaviour. |
| url | https://doi.org/10.5281/zenodo.18476952 |