STRATEGIC ADAPTATION IN TURBULENT ENVIRONMENTS: LEVERAGING DIFFERENTIATION STRATEGY FOR IMPROVING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES
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| Format: | Recurso digital |
| Language: | English |
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Zenodo
2026
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| _version_ | 1866901099049385984 |
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| author | AKEKE, Adenike Rita, Olusola Solomon AKEKE, AKEKE, Niyi Israel |
| author_facet | AKEKE, Adenike Rita, Olusola Solomon AKEKE, AKEKE, Niyi Israel |
| contents | <p>Abstract <br>It is imperative that to achieve and sustain competitive advantage in the face of turbulent <br>environments, businesses need to adopt a strategic posture that emphasises the path to be <br>undertakenin order to achieve their goals. The study examines the impact of strategic adaptation <br>through differentiation strategies in enhancing the performance of small and medium scale <br>enterprises in Nigeria's turbulent business environment, with a specific focus on innovation and <br>technological adaptations. The study adopted a multi-stage sampling method to select a sample <br>of 2,175 SME ownersas participants from various sectors, and across six States representing the <br>six Nigeria’s geopolitical zones. Data collected were analysed through descriptive statistics and <br>structural equation modeling.The findings reveal statistically significant correlations between <br>innovation, technology adaptations, brand identification, and continuous product development <br>with improved firm performance.The findings displays the critical role innovation and <br>technology adaptations playin the strategic differentiation of SMEs, suggesting that businesses <br>that invest in these areas are more likely to achieve superior performance in challenging <br>economic climates.It is recommended that SME managers should cultivate a proactive <br>innovation culture, strengthen their brand equity, and institutionalise continuous product <br>development processes to remain competitive and resilient in the face of ongoing environmental <br>disruptions. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18482415 |
| institution | Zenodo |
| language | eng |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | STRATEGIC ADAPTATION IN TURBULENT ENVIRONMENTS: LEVERAGING DIFFERENTIATION STRATEGY FOR IMPROVING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES AKEKE, Adenike Rita, Olusola Solomon AKEKE, AKEKE, Niyi Israel differentiation strategy, technology adaptations, innovative differentiation, SMEs, performance, structural equation modeling, turbulent environments, <p>Abstract <br>It is imperative that to achieve and sustain competitive advantage in the face of turbulent <br>environments, businesses need to adopt a strategic posture that emphasises the path to be <br>undertakenin order to achieve their goals. The study examines the impact of strategic adaptation <br>through differentiation strategies in enhancing the performance of small and medium scale <br>enterprises in Nigeria's turbulent business environment, with a specific focus on innovation and <br>technological adaptations. The study adopted a multi-stage sampling method to select a sample <br>of 2,175 SME ownersas participants from various sectors, and across six States representing the <br>six Nigeria’s geopolitical zones. Data collected were analysed through descriptive statistics and <br>structural equation modeling.The findings reveal statistically significant correlations between <br>innovation, technology adaptations, brand identification, and continuous product development <br>with improved firm performance.The findings displays the critical role innovation and <br>technology adaptations playin the strategic differentiation of SMEs, suggesting that businesses <br>that invest in these areas are more likely to achieve superior performance in challenging <br>economic climates.It is recommended that SME managers should cultivate a proactive <br>innovation culture, strengthen their brand equity, and institutionalise continuous product <br>development processes to remain competitive and resilient in the face of ongoing environmental <br>disruptions. </p> |
| title | STRATEGIC ADAPTATION IN TURBULENT ENVIRONMENTS: LEVERAGING DIFFERENTIATION STRATEGY FOR IMPROVING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES |
| topic | differentiation strategy, technology adaptations, innovative differentiation, SMEs, performance, structural equation modeling, turbulent environments, |
| url | https://doi.org/10.5281/zenodo.18482415 |