STRATEGIC ADAPTATION IN TURBULENT ENVIRONMENTS: LEVERAGING DIFFERENTIATION STRATEGY FOR IMPROVING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES
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| Main Author: | AKEKE, Adenike Rita, Olusola Solomon AKEKE, AKEKE, Niyi Israel |
|---|---|
| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2026
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