OPTIMIZATION MODEL FOR EVALUATING THE EFFECTIVENESS OF MARKET-ING CAMPAIGNS BASED ON A GENERALIZED FORMULATION OF THE TRANS-PORTATION PROBLEM

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Grigoryan M., Tumanyan A.
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	marketing campaign, effectiveness assessment, mathematical modeling, transportation problem, digital marketing mix, marketing management, optimization
Online Access:	Acceder al recurso
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