Image de couverture de livre

OPTIMIZATION MODEL FOR EVALUATING THE EFFECTIVENESS OF MARKET-ING CAMPAIGNS BASED ON A GENERALIZED FORMULATION OF THE TRANS-PORTATION PROBLEM

Fuente: Zenodo

Enregistré dans:

Détails bibliographiques
Auteurs principaux:	Grigoryan M., Tumanyan A.
Format:	Recurso digital
Publié:	Zenodo 2026
Sujets:	marketing campaign, effectiveness assessment, mathematical modeling, transportation problem, digital marketing mix, marketing management, optimization
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Introducción de marca de banano orgánico en el mercado ecuatoriano
par: Víctor Alexander Villanueva Cevallos
Publié: (2020)

LOGISTICS AND INTERNATIONAL MARKETING AS FACTORS IN OPTIMIZING THE MARKETING POLICY OF DISTRIBUTION
par: Ievseitseva, Olena, et autres
Publié: (2025)

Gerentes de marketing: nivel de responsabilidad en sus funciones
par: Frank Lozada-Contreras
Publié: (2020)

Digital Marketing Strategies for Black Friday and Christmas
par: Karadzhov, Vladimir, et autres
Publié: (2024)

El marketing 5.0 y su efecto en la estrategia empresarial del sector industrial en España
par: Fernando González Ferriz
Publié: (2021)

Political Marketing on Legislative Elections in Indonesia: Case Study in Central Bengkulu
par: ARIE ADE PRATAMA
Publié: (2021)

The aspect of brands and marketing development in pharmaceutical industry
par: Veselin Dickov
Publié: (2012)

A Study of Brand Promotion Strategy of Zomato and Swiggy
par: Nikhitha
Publié: (2026)

El sentido común y el mercadeo
par: Fernando E. Martínez Díaz
Publié: (2001)

Effect of different chilling rates for cold anaesthetization of Penaeus monodon (Fabricius) on the survival, duration and sensory quality under live storage in chilled sawdust
par: Salin K.R. and Jayasree-Vadhyar K
Publié: (2001)

La efectividad del mercadeo en las pequeñas y medianas empresas (Pymes) de los sectores industrial y de servicios del departamento de Boyacá, Colombia
par: Edgar Enrique Zapata Guerrero
Publié: (2001)

Measuring methods and advertisement planning: Uses of IMC
par: Paola Andrea Ortiz-Rendón
Publié: (2020)

The Portuguese consumer sentiment index toward marketing-mix in crisis context
par: Paula Odete Fernandes
Publié: (2013)

Prácticas para mejorar los resultados en campañas digitales
par: Francisco Antonio Borja
Publié: (2021)

Phenomena Systematization of Marketing Digitalization: Concept and Implementation
par: Suslov, Evgeny Yu., et autres
Publié: (2021)

Bidding in Local Electricity Markets Considering Community Storage Systems
par: Fernando Lezama, et autres
Publié: (2022)

Impacto de los diarios digitales en la votación electoral
par: David Paz Panduro
Publié: (2019)

Cognitive Fluency and Code-Mixing in Digital Advertising: An Exploratory Study of the Nigerian Online Market Space
par: Afe, Mofayobi Oluwaferanmi
Publié: (2026)

ANALYSIS OF LIBERALISATION OF FIXED TELEPHONE COMMUNICATION MARKET IN LITHUANIA
par: Rimantas Stanikūnas
Publié: (2009)

Evolución del marketing y perspectiva de universitarios acerca de prácticas actuales
par: Jaquelin Cerino Pérez
Publié: (2023)

DIGITAL PORTRAIT AND PERSONALIZATION OF COMMUNICATION WITH THE MODERN CONSUMER
par: Кобернюк, Сергій
Publié: (2026)

Changes in media consumption and its impact in modern advertising: a case study of advertising strategies in Ecuador
par: Melissa Valeria Espinoza Mata
Publié: (2017)

Marketing digital: una herramienta para potenciar y promocionar las Mypimes en el ámbito internacional
par: Nancy María Armijos Delgado
Publié: (2019)

Present status of harvesting, transportation and marketing of freshwater Small Indigenous Species of Fish (SIS) of Bangladesh
par: Nurullah, M., et autres
Publié: (2005)

SINAF Seguros
par: Eduardo Santiago Spiller
Publié: (2004)

Promotion of Tourist Destinations of the Russian Federation on the International Market
par: Elena Sergeevna POGREBOVA
Publié: (2020)

Marketing communication objectives through digital content marketing on social media
par: Janice J. Nieves-Casasnovas
Publié: (2020)

Digital Narrative Ecosystems and Consumer Behavioral Transformation: A Multi-Theoretical Investigation of Social Media Storytelling Mechanisms, Psychological Engagement, and Purchase Intention Formation in Vietnam's Film Industry
par: Ngoc Bich Van HO
Publié: (2025)

The Digitalization of Financial Markets
Publié: (2021)

Market-value of Renewables in the Young Mexican Power Market
par: David Talavera-Zabre
Publié: (2022)

Medios promocionales de los atractivos turísticos del cantón San Miguel de Urcuquí, Ecuador
par: Jesús Aranguren
Publié: (2021)

Estrategias de marketing en las empresas del sector manufacturero de Caldas, Quindío y Risaralda
par: Luis Ignacio López Villegas
Publié: (2012)

Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
par: Valter Afonso Vieira
Publié: (2023)

INNOVATION IN LOW-INCOME MARKET: A STUDY BASED ON THE SYMBOLIC PRODUCTION AND CULTURAL REPRODUCTION
par: VITOR KOKI DA COSTA NOGAMI
Publié: (2015)

International Journal of Innovation in Marketing Elements
Publié: (2025)

Personalization at Scale: Data-Driven Marketing in the Age of Privacy Regulations
par: Havalappagol, Vishwanath R, et autres
Publié: (2025)

EL MARKETING DIGITAL TRANSFORMA LA GESTIÓN DE PYMES EN COLOMBIA.
par: Martha Patricia Striedinger Meléndez
Publié: (2018)

Women that fight: The female participation in mixed martial arts events
par: Lisiane Caroline Rodrigues Hermes
Publié: (2016)

Características diferenciales del producto turismo rural
par: Blanca García Henche
Publié: (2005)

Características y percepción de hogares con obesidad infantil en Cuenca, Ecuador
par: Marco Antonio Ríos-Ponce
Publié: (2020)