E-commerce Platforms and Rural Livelihood Development Among Smallholder Farmers in Northern Nigeria: A Market Access and Income Growth Study

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Hauptverfasser: Adekunbi, Oladehin, Anyaoku, Ibiam, Obinna, Odigie
Format: Recurso digital
Sprache:Englisch
Veröffentlicht: Zenodo 2000
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author Adekunbi, Oladehin
Anyaoku, Ibiam
Obinna, Odigie
author_facet Adekunbi, Oladehin
Anyaoku, Ibiam
Obinna, Odigie
contents <p>E-commerce platforms have emerged as a critical tool for enhancing market access and income growth among smallholder farmers in Africa's rural areas. The research employs a mixed-methods approach, combining qualitative interviews with quantitative survey data collected from a sample of 200 smallholder farmers across six northern Nigerian states. The study analyzes the impact of e-commerce platforms on market access and income levels through structured questionnaires and semi-structured interviews. The survey reveals that 75% of respondents experienced increased market access, with significant gains in income attributed to e-commerce platform usage. Notably, farmers who utilised e-commerce saw an average monthly increase of $200 in their income compared to those without such platforms. E-commerce platforms have demonstrated substantial potential for rural livelihood development and income growth among smallholder farmers in northern Nigeria. The findings suggest that targeted interventions could further leverage these platforms to enhance agricultural productivity and economic resilience. Policy-makers should support the development of e-commerce infrastructure, provide training programmes for farmers on digital marketing, and encourage partnerships between local governments and private sector entities to facilitate market access for smallholder farmers. E-commerce, rural livelihoods, market access, income growth, smallholder farmers, northern Nigeria</p>
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_18717912
institution Zenodo
language eng
publishDate 2000
publisher Zenodo
record_format zenodo
spellingShingle E-commerce Platforms and Rural Livelihood Development Among Smallholder Farmers in Northern Nigeria: A Market Access and Income Growth Study
Adekunbi, Oladehin
Anyaoku, Ibiam
Obinna, Odigie
Sub-Saharan
Africa
smallholder
farming
socioeconomic
e-commerce
accessibility
development
<p>E-commerce platforms have emerged as a critical tool for enhancing market access and income growth among smallholder farmers in Africa's rural areas. The research employs a mixed-methods approach, combining qualitative interviews with quantitative survey data collected from a sample of 200 smallholder farmers across six northern Nigerian states. The study analyzes the impact of e-commerce platforms on market access and income levels through structured questionnaires and semi-structured interviews. The survey reveals that 75% of respondents experienced increased market access, with significant gains in income attributed to e-commerce platform usage. Notably, farmers who utilised e-commerce saw an average monthly increase of $200 in their income compared to those without such platforms. E-commerce platforms have demonstrated substantial potential for rural livelihood development and income growth among smallholder farmers in northern Nigeria. The findings suggest that targeted interventions could further leverage these platforms to enhance agricultural productivity and economic resilience. Policy-makers should support the development of e-commerce infrastructure, provide training programmes for farmers on digital marketing, and encourage partnerships between local governments and private sector entities to facilitate market access for smallholder farmers. E-commerce, rural livelihoods, market access, income growth, smallholder farmers, northern Nigeria</p>
title E-commerce Platforms and Rural Livelihood Development Among Smallholder Farmers in Northern Nigeria: A Market Access and Income Growth Study
topic Sub-Saharan
Africa
smallholder
farming
socioeconomic
e-commerce
accessibility
development
url https://doi.org/10.5281/zenodo.18717912