The mediating role of customer satisfaction in the influence of brand image on brand loyalty in e-commerce: a study of consumers in Chennai

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Kevin Alston, Maria Prathipa S, Dr. M. Salathiyan
Format:	Recurso digital
Language:	English
Published:	Zenodo 2026
Subjects:	Brand Image, Customer Satisfaction, Brand Loyalty, Mediation, E-Commerce, Consumer Behavior, Chennai, SEM, Composite Reliability, Model Fit
Online Access:	Acceder al recurso
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