Digital Transformation's Impact on North African Retail Sector,: A Comparative Study

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Autori principali: Dione, Mamoudou, Abdallah, Saidou
Natura: Recurso digital
Lingua:inglese
Pubblicazione: Zenodo 2005
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author Dione, Mamoudou
Abdallah, Saidou
author_facet Dione, Mamoudou
Abdallah, Saidou
contents <p>Digital transformation has become a pivotal force in reshaping various sectors globally, including retail. This study examines its impact on the North African retail sector, focusing on Comoros. A mixed-methods approach combining quantitative data analysis from national surveys with qualitative insights from in-depth interviews was employed to explore the impacts of digital transformation on retail businesses in Comoros and four other North African countries: Egypt, Morocco, Tunisia, and Algeria. Data collection methods included questionnaires for retailers and semi-structured interviews for policymakers. Digital technologies have significantly enhanced online sales platforms in Comoros, with a notable increase of 25% in e-commerce transactions over the study period, though traditional brick-and-mortar retail remains dominant. The findings suggest that digital transformation can foster economic growth and innovation but also present challenges such as regulatory gaps and uneven digital infrastructure development across North Africa's countries. Policymakers should prioritise fostering a supportive digital environment, including improving internet connectivity and offering tax incentives for digital businesses. Additionally, there is a need for harmonized policies to facilitate cross-border e-commerce activities within the region. digital transformation, retail sector, North Africa, Comoros, policy mechanisms</p>
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language eng
publishDate 2005
publisher Zenodo
record_format zenodo
spellingShingle Digital Transformation's Impact on North African Retail Sector,: A Comparative Study
Dione, Mamoudou
Abdallah, Saidou
North Africa
Digital Transformation
Retail Sector
E-commerce
Information Technology
Globalization
Comparative Analysis
<p>Digital transformation has become a pivotal force in reshaping various sectors globally, including retail. This study examines its impact on the North African retail sector, focusing on Comoros. A mixed-methods approach combining quantitative data analysis from national surveys with qualitative insights from in-depth interviews was employed to explore the impacts of digital transformation on retail businesses in Comoros and four other North African countries: Egypt, Morocco, Tunisia, and Algeria. Data collection methods included questionnaires for retailers and semi-structured interviews for policymakers. Digital technologies have significantly enhanced online sales platforms in Comoros, with a notable increase of 25% in e-commerce transactions over the study period, though traditional brick-and-mortar retail remains dominant. The findings suggest that digital transformation can foster economic growth and innovation but also present challenges such as regulatory gaps and uneven digital infrastructure development across North Africa's countries. Policymakers should prioritise fostering a supportive digital environment, including improving internet connectivity and offering tax incentives for digital businesses. Additionally, there is a need for harmonized policies to facilitate cross-border e-commerce activities within the region. digital transformation, retail sector, North Africa, Comoros, policy mechanisms</p>
title Digital Transformation's Impact on North African Retail Sector,: A Comparative Study
topic North Africa
Digital Transformation
Retail Sector
E-commerce
Information Technology
Globalization
Comparative Analysis
url https://doi.org/10.5281/zenodo.18820358