THE DEPLOYMENT OF DIGITAL HR TECHNOLOGIES AS A TOOL FOR ENHANCING ENTERPRISE PRODUCTIVITY IN THE DIGITAL ECONOMY
Fuente:
Zenodo
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Recurso digital |
| Publié: |
Zenodo
2026
|
| Sujets: | |
| Accès en ligne: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| _version_ | 1866902001731764224 |
|---|---|
| author | SEVIL RAMAZANOVA , OLHA MIZINA , NATALIA NOVHORODSKA , ULIANA KOROLOVA , DENYS KOROLOV |
| author_facet | SEVIL RAMAZANOVA , OLHA MIZINA , NATALIA NOVHORODSKA , ULIANA KOROLOVA , DENYS KOROLOV |
| contents | <p>Relevance of the study<br>The relevance of this study stems from the imperative to integrate HRTech solutions to enhance productivity within the digital economy, signifying a paradigm shift in human capital management, and the necessity to institutionalize Employer Branding as a driver for sustainable development. <br>Purpose of the study<br>The study aims at formalizing a hybrid HRTech Framework integrated with Employer Branding, alongside verifying its impact on labor productivity through econometric modeling, cognitive-emotional stratification, as well as architectural interoperability. <br>Research methods<br>The methodologies employed in this research include SWOT analysis, econometric modeling, structural synthesis frameworks, cognitive-emotional modeling, and econometric validation.<br>Results obtained<br>The integrative analysis revealed the superior efficacy of People Analytics (0.84; ΔLP +18.2%; fluctuation –25.3%), AI communications (0.82; TTTHR –21.4%; inclusivity +15.9%), and HRIS (0.80; HRΔCOE –23.1%; adaptability +39.6%). Based on these findings, a tri-layered HRTech Framework incorporating Employer Branding architecture was devised, which facilitates cognitive traceability and brand extrapolation. Upon validating the project framework, a noteworthy enhancement in key performance indicators was documented (ΔLP +19%, TTTHR –24%, RRI = 0.84, AIU = 0.88, EER = 0.86), indicating a high degree of cognitive relevance, HR conversion efficiency, and digital adaptability of the model within the context of strategic HR digitalization.<br>Scientific novelty of the study<br>The scientific novelty of this study lies in formalizing the HRTech Framework with Employer Branding as a hybrid architecture that synergizes People Analytics, AI communications, and HCM solutions with brand-oriented modules, thereby providing cognitive traceability, integrative influence, and affective validity in the context of digital productivity. <br>Prospects for future research<br>The prospects for future research entail comprehensive implementation of the HRTech Framework with Employer Branding in a tangible HR environment, concentrating on behavioral dynamics, institutional interoperability, and brand-oriented adaptation. It is advisable to initiate a controlled pilot project with traced verification of procedural resilience, AIU stability, as well as the framework’s digital efficacy.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18824280 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | THE DEPLOYMENT OF DIGITAL HR TECHNOLOGIES AS A TOOL FOR ENHANCING ENTERPRISE PRODUCTIVITY IN THE DIGITAL ECONOMY SEVIL RAMAZANOVA , OLHA MIZINA , NATALIA NOVHORODSKA , ULIANA KOROLOVA , DENYS KOROLOV Employment, Labour, Wage, Economic Empowerment, Smes, Sustainable Development, Green Job <p>Relevance of the study<br>The relevance of this study stems from the imperative to integrate HRTech solutions to enhance productivity within the digital economy, signifying a paradigm shift in human capital management, and the necessity to institutionalize Employer Branding as a driver for sustainable development. <br>Purpose of the study<br>The study aims at formalizing a hybrid HRTech Framework integrated with Employer Branding, alongside verifying its impact on labor productivity through econometric modeling, cognitive-emotional stratification, as well as architectural interoperability. <br>Research methods<br>The methodologies employed in this research include SWOT analysis, econometric modeling, structural synthesis frameworks, cognitive-emotional modeling, and econometric validation.<br>Results obtained<br>The integrative analysis revealed the superior efficacy of People Analytics (0.84; ΔLP +18.2%; fluctuation –25.3%), AI communications (0.82; TTTHR –21.4%; inclusivity +15.9%), and HRIS (0.80; HRΔCOE –23.1%; adaptability +39.6%). Based on these findings, a tri-layered HRTech Framework incorporating Employer Branding architecture was devised, which facilitates cognitive traceability and brand extrapolation. Upon validating the project framework, a noteworthy enhancement in key performance indicators was documented (ΔLP +19%, TTTHR –24%, RRI = 0.84, AIU = 0.88, EER = 0.86), indicating a high degree of cognitive relevance, HR conversion efficiency, and digital adaptability of the model within the context of strategic HR digitalization.<br>Scientific novelty of the study<br>The scientific novelty of this study lies in formalizing the HRTech Framework with Employer Branding as a hybrid architecture that synergizes People Analytics, AI communications, and HCM solutions with brand-oriented modules, thereby providing cognitive traceability, integrative influence, and affective validity in the context of digital productivity. <br>Prospects for future research<br>The prospects for future research entail comprehensive implementation of the HRTech Framework with Employer Branding in a tangible HR environment, concentrating on behavioral dynamics, institutional interoperability, and brand-oriented adaptation. It is advisable to initiate a controlled pilot project with traced verification of procedural resilience, AIU stability, as well as the framework’s digital efficacy.</p> |
| title | THE DEPLOYMENT OF DIGITAL HR TECHNOLOGIES AS A TOOL FOR ENHANCING ENTERPRISE PRODUCTIVITY IN THE DIGITAL ECONOMY |
| topic | Employment, Labour, Wage, Economic Empowerment, Smes, Sustainable Development, Green Job |
| url | https://doi.org/10.5281/zenodo.18824280 |