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| Format: | Recurso digital |
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2026
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| Online Access: | https://doi.org/10.5281/zenodo.18903128 |
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| _version_ | 1866901872500015104 |
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| author | ISMAYILOV BOBURJON BATIROVICH |
| author_facet | ISMAYILOV BOBURJON BATIROVICH |
| contents | <p>This article discusses the issues of optimizing the product supply chain from a marketing perspective. The inextricable link between the supply chain and marketing strategy, the importance of a customer-oriented approach, and the issues of adaptability to market requirements are analyzed. Based on international experience, the mechanisms of marketing-based supply chain management in developed countries are studied. The research results prove that optimizing the supply chain increases the competitiveness of the enterprise and ensures customer satisfaction.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18903128 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | OPTIMIZING THE PRODUCT SUPPLY CHAIN FROM A MARKETING POINT OF VIEW ISMAYILOV BOBURJON BATIROVICH <p>This article discusses the issues of optimizing the product supply chain from a marketing perspective. The inextricable link between the supply chain and marketing strategy, the importance of a customer-oriented approach, and the issues of adaptability to market requirements are analyzed. Based on international experience, the mechanisms of marketing-based supply chain management in developed countries are studied. The research results prove that optimizing the supply chain increases the competitiveness of the enterprise and ensures customer satisfaction.</p> |
| title | OPTIMIZING THE PRODUCT SUPPLY CHAIN FROM A MARKETING POINT OF VIEW |
| url | https://doi.org/10.5281/zenodo.18903128 |