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| Format: | Recurso digital |
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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.18903128 |
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Table of Contents:
- <p>This article discusses the issues of optimizing the product supply chain from a marketing perspective. The inextricable link between the supply chain and marketing strategy, the importance of a customer-oriented approach, and the issues of adaptability to market requirements are analyzed. Based on international experience, the mechanisms of marketing-based supply chain management in developed countries are studied. The research results prove that optimizing the supply chain increases the competitiveness of the enterprise and ensures customer satisfaction.</p>