A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY
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2026
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| _version_ | 1866901527563599872 |
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| author | Dr. T. Vasumathi, S. Rajavel, |
| author_facet | Dr. T. Vasumathi, S. Rajavel, |
| contents | <p>The study titled “A Study on Consumer Perception towards Adidas Shoes with Reference to Coimbatore City”<br>examines h<a href="https://ijetrm.com/issues/files/Mar-2026-08-1772981717-A-STUDY-ON-MAR-2026-15.pdf" target="_blank" rel="noopener"><em><strong>ow consumers perceive Adidas footwear </strong></em></a>and the factors influencing their purchase decisions,<br>satisfaction, and brand loyalty. The research is based on a descriptive research design, and primary data were<br>collected from 100 respondents in Coimbatore city using a structured questionnaire. The data were analyzed using<br>statistical tools such as percentage analysis, mean score analysis, and ranking analysis.<br>The findings reveal that comfort, brand image, quality, and durability are the main factors influencing consumer<br>perception, with comfort ranking as the most important. The study also shows that social media is the major source<br>of awareness, and most consumers express high satisfaction and willingness to recommend Adidas shoes.<br>However, the price of Adidas shoes is perceived as relatively high by some consumers. Overall, the study<br>highlights the importance of maintaining product quality, comfort, and effective marketing strategies to strengthen<br>consumer satisfaction and brand loyalty</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18911251 |
| institution | Zenodo |
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| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY Dr. T. Vasumathi, S. Rajavel, Adidas Shoes, Consumer Perception, Customer Satisfaction, Brand Image, Comfort, Brand Loyalty, Purchase Decision, Footwear Market, Social Media Awareness, Coimbatore City. <p>The study titled “A Study on Consumer Perception towards Adidas Shoes with Reference to Coimbatore City”<br>examines h<a href="https://ijetrm.com/issues/files/Mar-2026-08-1772981717-A-STUDY-ON-MAR-2026-15.pdf" target="_blank" rel="noopener"><em><strong>ow consumers perceive Adidas footwear </strong></em></a>and the factors influencing their purchase decisions,<br>satisfaction, and brand loyalty. The research is based on a descriptive research design, and primary data were<br>collected from 100 respondents in Coimbatore city using a structured questionnaire. The data were analyzed using<br>statistical tools such as percentage analysis, mean score analysis, and ranking analysis.<br>The findings reveal that comfort, brand image, quality, and durability are the main factors influencing consumer<br>perception, with comfort ranking as the most important. The study also shows that social media is the major source<br>of awareness, and most consumers express high satisfaction and willingness to recommend Adidas shoes.<br>However, the price of Adidas shoes is perceived as relatively high by some consumers. Overall, the study<br>highlights the importance of maintaining product quality, comfort, and effective marketing strategies to strengthen<br>consumer satisfaction and brand loyalty</p> |
| title | A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY |
| topic | Adidas Shoes, Consumer Perception, Customer Satisfaction, Brand Image, Comfort, Brand Loyalty, Purchase Decision, Footwear Market, Social Media Awareness, Coimbatore City. |
| url | https://doi.org/10.5281/zenodo.18911251 |