Development and Initial Validation of a Theory of Planned Behavior Questionnaire- Assessment of Purchase Intentions Towards Products Associated with CRM Campaign
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| Format: | Recurso digital |
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Zenodo
2026
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| _version_ | 1866901207850680320 |
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| author | Shaikh Muhammad Fakhre Alam,Hammad Zafar,Muzamil Ahmed* |
| author_facet | Shaikh Muhammad Fakhre Alam,Hammad Zafar,Muzamil Ahmed* |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_18943057 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Development and Initial Validation of a Theory of Planned Behavior Questionnaire- Assessment of Purchase Intentions Towards Products Associated with CRM Campaign Shaikh Muhammad Fakhre Alam,Hammad Zafar,Muzamil Ahmed* |
| title | Development and Initial Validation of a Theory of Planned Behavior Questionnaire- Assessment of Purchase Intentions Towards Products Associated with CRM Campaign |
| url | https://doi.org/10.5281/zenodo.18943057 |