Cover Image

THE ROLE OF NEUROMARKETING IN MEASURING EMOTIONAL REACTIONS TO ADVERTISING MESSAGES

Fuente: Zenodo

Saved in:

Bibliographic Details
Main Authors:	Katanić Z., Stankov S.
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	neuromarketing, emotions, advertising messages, consumer behavior, emotional engagement.
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience
by: Jairo Antonio Rodas Areiza
Published: (2018)

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review
by: ABUIN VENCES, NATALIA, et al.
Published: (2020)

SOCIAL REPRESENTATION OF WOMEN IN ADVERTISING: LISTENING TO FEMALE NARRATIVES
by: Claudia Rosa Acevedo
Published: (2005)

Emotional Approach to Mineral Drink Advertisements on YouTube in Feminism Study
by: Harsanto, Prayanto Widyo, et al.
Published: (2025)

Resilience Processes, Engagement and Emotional Competencies, in Professionals Attending Elder People in Violence Situations in Saltillo, Coahuila and Monterrey, Nuevo León, Mexico
by: Laura Karina Castro Saucedo
Published: (2018)

SERIAL DRAWING IN GIRLS WHO DISPLAY OPPOSITIONAL DEFIANT BEHAVIOR IN THE CLASSROOM
by: Andréia Mansk Boone Salles
Published: (2015)

EIOC Lineage Paper: From Diagnostic Instrument to Emotional-Layer Governance Architecture
by: Truong, Narnaiezzsshaa
Published: (2026)

Work Engagement: Organizational Attribute or Personality Trait?
by: Francisco Prieto-Díez
Published: (2022)

Las competencias emocionales
by: Rafael Bisquerra Alzina
Published: (2007)

INFLUENCES OF JOHN B. WATSON’S BEHAVIORISM ON CHILD PSYCHOLOGY
by: HAYNE W. REESE
Published: (2013)

Learning about Programming and Epistemic Emotions: A Gendered Analysis
by: Beatriz-Eugenia Grass
Published: (2020)

Maketingu rebyu
Published: (2023)

MAX share this! Vote for us! Analysis of pre-election Facebook communication and audience reactions of Latvia’s populist party KPV LV leader Aldis Gobzems
by: Anda Rožukalne
Published: (2020)

Emotions in Motion. How feelings are considered in the scope of migration sociological studies
by: Yvonne Albrecht
Published: (2016)

Examining the psychometric properties of the Emotional Regulation Checklist in 4- and 5-year-old preschoolers
by: Sahin Danisman
Published: (2016)

Perspective of child development from cognition, emotion and behavior
by: Diego Alejandro Calle Sandoval
Published: (2020)

Behavioral and emotional problems in children and adolescents with obesity: a preliminary report
by: Sartorio, Alessandro
Published: (2024)

A global research trends of neuromarketing: 2015-2020
by: Ahmed H. Alsharif
Published: (2022)

COMPOUNDS EXPRESSING EMOTIONAL UNITS IN RUSSIAN AND THEIR LINGUISTIC AND CULTURAL CHARACTERISTICS
by: Salimova Kamila Bakhriddinovna
Published: (2025)

L’efficacité des passions: sensibilité et identité chez l’initié au Candomblé
by: Francesca Bassi
Published: (2013)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
by: ijesat
Published: (2025)

Perfil de inteligencia emocional: construcción, validez y confiabilidad
by: Clemente Barragán
Published: (2002)

Non-Linear Storytelling of Nollywood Tragedy Films: Its Impact among Women in Preserving Cultural Heritage: A Study of Women in Bida, Niger State
by: Adeline O. Nkwam-Uwaoma & Joy Chinwe Anyanwu
Published: (2026)

A Reactive Behavior Agent: Including Emotions into a Video Game
by: A. L. Laureano-Cruces
Published: (2012)

Dynamic Analysis of Emotions through Artificial Intelligence
by: Susana Mejía M.
Published: (2016)

Rating Emotion Communication: Display and Concealment as Effects of Culture, Gender, Emotion Type, and Relationship
by: Arne Vikan
Published: (2009)

THE INFLUENCE OF ENVIRONMENTAL ENGAGEMENT IN THE DECISION TO PURCHASE SUSTAINABLE COSMETICS: AN ANALYSIS USING THE THEORY OF PLANNED BEHAVIOR
by: Jaqueline Gonçalves
Published: (2022)

Maketingu Janaru
Published: (2022)

A Dynamic Model for Identification of Emotional Expressions
by: Rafael A.M. Gonçalves
Published: (2011)

Emotional Regulation Questionnaire (ERQ): Evidence of Construct Validity and Internal Consistency
by: Valdiney Veloso Gouveia
Published: (2018)

Conceptualización, factores asociados y estrategias de autorregulación de la tristeza en niños y niñas de 10 años
by: Romina Izzedin Bouquet
Published: (2009)

Expert Journal of Marketing
Published: (2014)

Role of Emotional Intelligence and Professional Culture in the Development of Higher Education Institutions
by: Stasiuk, Yuliia, et al.
Published: (2024)

THE CONSOLIDATION OF SOCIAL-EMOTIONAL LEARNING IN PRIMARY EDUCATION
by: Sibele Nadalya Peña García
Published: (2021)

Facial Feedback: Limited Effect for Videos of Opposite Emotions
by: FABIANO KOICH MIGUEL
Published: (2016)

A Look at Teacher Training in Colombia: The Utopia of Emotional Training
by: O. C. CHICA
Published: (2020)

Improvement of moral competence in university students: An intervention through moral emotions
by: Víctor Hugo Robles-Francia
Published: (2022)

THE IMPACT OF INTEGRATED EMOTIONAL AND LANGUAGE LEARNING ON EFL STUDENTS' MOTIVATION
by: Rustamov, Firdavs, et al.
Published: (2026)

Career construction and emotional intelligence as antecedents of vocational identity
by: Enrique Merino-Tejedor
Published: (2024)

The Emotional Leviathan — How Street-Level Bureaucrats govern Human Trafficking Victims
by: Julia Leser
Published: (2017)