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THE ROLE OF NEUROMARKETING IN MEASURING EMOTIONAL REACTIONS TO ADVERTISING MESSAGES

Fuente: Zenodo

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Dettagli Bibliografici
Autori principali:	Katanić Z., Stankov S.
Natura:	Recurso digital
Pubblicazione:	Zenodo 2026
Soggetti:	neuromarketing, emotions, advertising messages, consumer behavior, emotional engagement.
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

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