THE ROLE OF NEUROMARKETING IN MEASURING EMOTIONAL REACTIONS TO ADVERTISING MESSAGES

Fuente: Zenodo

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Bibliographic Details
Main Authors:	Katanić Z., Stankov S.
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	neuromarketing, emotions, advertising messages, consumer behavior, emotional engagement.
Online Access:	Acceder al recurso
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