A STUDY ON THE INFLUENCE OF PRODUCT, PRICE AND BRAND IMAGE ON AYURVEDA PRODUCTS BY CONSUMERS
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| Formato: | Recurso digital |
| Lenguaje: | inglés |
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Zenodo
2020
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| _version_ | 1866901947129266176 |
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| author | Anilkumar.R |
| author_facet | Anilkumar.R |
| contents | <p>Ayurveda is a science of life with a holistic approach to health and personalized medicine. Ayurveda is<br>considered to be one of the oldest natural healing theraphy and medical science using herbs, tree roots, branches,<br>stems and other natural available ingredients.The benefits and scope of Ayurveda is enormous and still growing<br>with the research in treating many ailments such as blood pressure, arthirities, asthma, cancer, paralytic attack and<br>many more. Due to the availability of processed food and chemical based food, humans are infected by many<br>diseases. This consumption of processed food with chemical is in raise even in all the economies of scale as it is<br>available at cheaper price and even costlier with the brand tag for rich class consumption.<br>Hence this research has become evident to understand how the influence of awareness of Ayurveda product,<br>awareness of price and brand image on their purchasing decision of Ayurveda products. Where 251 respondents<br>are selected around Bengaluru city with various background from the age category of above 20 years. The finding<br>was Consumer awareness of Ayurveda product influences their purchasing and Ayurveda Product Price and<br>Brand awareness has no significant impact on Product purchase decision. Further in detail this attempt will<br>absolutely influence aspiring researchers to work on various areas of research for the consumption and promotion<br>of Ayurveda products across the World.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19066126 |
| institution | Zenodo |
| language | eng |
| publishDate | 2020 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY ON THE INFLUENCE OF PRODUCT, PRICE AND BRAND IMAGE ON AYURVEDA PRODUCTS BY CONSUMERS Anilkumar.R Ayurveda, Consumer awareness,Brand awareness , Ayurveda Product Price <p>Ayurveda is a science of life with a holistic approach to health and personalized medicine. Ayurveda is<br>considered to be one of the oldest natural healing theraphy and medical science using herbs, tree roots, branches,<br>stems and other natural available ingredients.The benefits and scope of Ayurveda is enormous and still growing<br>with the research in treating many ailments such as blood pressure, arthirities, asthma, cancer, paralytic attack and<br>many more. Due to the availability of processed food and chemical based food, humans are infected by many<br>diseases. This consumption of processed food with chemical is in raise even in all the economies of scale as it is<br>available at cheaper price and even costlier with the brand tag for rich class consumption.<br>Hence this research has become evident to understand how the influence of awareness of Ayurveda product,<br>awareness of price and brand image on their purchasing decision of Ayurveda products. Where 251 respondents<br>are selected around Bengaluru city with various background from the age category of above 20 years. The finding<br>was Consumer awareness of Ayurveda product influences their purchasing and Ayurveda Product Price and<br>Brand awareness has no significant impact on Product purchase decision. Further in detail this attempt will<br>absolutely influence aspiring researchers to work on various areas of research for the consumption and promotion<br>of Ayurveda products across the World.</p> |
| title | A STUDY ON THE INFLUENCE OF PRODUCT, PRICE AND BRAND IMAGE ON AYURVEDA PRODUCTS BY CONSUMERS |
| topic | Ayurveda, Consumer awareness,Brand awareness , Ayurveda Product Price |
| url | https://doi.org/10.5281/zenodo.19066126 |