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Main Author: Dr. J. Jeya Ani, C. Parvathi
Format: Recurso digital
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Published: Zenodo 2026
Online Access:https://doi.org/10.5281/zenodo.19112701
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author Dr. J. Jeya Ani, C. Parvathi
author_facet Dr. J. Jeya Ani, C. Parvathi
contents <h2><strong><span lang="EN-US">Abstract</span></strong></h2> <p><strong><em><span lang="EN-US">Background:</span></em></strong><em><span lang="EN-US"> Digital transformation has emerged as a critical strategic imperative for organizations striving to enhance competitiveness and sustain business performance in an increasingly digitalized and dynamic business environment. While prior studies acknowledge the importance of digital initiatives, empirical evidence explaining how digital transformation translates into performance outcomes remains limited, particularly in emerging market contexts.</span></em></p> <p><strong><em><span lang="EN-US">Objective:</span></em></strong><em><span lang="EN-US"> The primary objective of this study is to examine the impact of digital transformation on business performance and to investigate the mediating role of organizational agility using a Structural Equation Modeling (SEM) approach.</span></em></p> <p><strong><em><span lang="EN-US">Methodology:</span></em></strong><em><span lang="EN-US"> A quantitative, cross-sectional research design was adopted. Primary data were collected through a structured questionnaire from 268 employees working in service and manufacturing organizations. The proposed conceptual model was tested using SEM with SmartPLS/AMOS software. Reliability, convergent validity, discriminant validity, and structural relationships were systematically assessed.</span></em></p> <p><strong><em><span lang="EN-US">Findings:</span></em></strong><em><span lang="EN-US"> The results indicate that digital transformation has a significant positive effect on organizational agility and business performance. Organizational agility also significantly influences business performance and partially mediates the relationship between digital transformation and performance outcomes.</span></em></p> <p><strong><em><span lang="EN-US">Conclusion:</span></em></strong><em><span lang="EN-US"> The study concludes that digital transformation initiatives lead to superior business performance when supported by agile organizational capabilities, offering valuable theoretical contributions and practical implications for managers.</span></em></p> <p><strong><em><span lang="EN-US">Keywords:</span></em></strong><em><span lang="EN-US"> Digital transformation; Business performance; Organizational agility; Structural equation modeling; SEM</span></em></p>
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spellingShingle Examining the Impact of Digital Transformation on Business Performance: A Structural Equation Modeling Approach
Dr. J. Jeya Ani, C. Parvathi
<h2><strong><span lang="EN-US">Abstract</span></strong></h2> <p><strong><em><span lang="EN-US">Background:</span></em></strong><em><span lang="EN-US"> Digital transformation has emerged as a critical strategic imperative for organizations striving to enhance competitiveness and sustain business performance in an increasingly digitalized and dynamic business environment. While prior studies acknowledge the importance of digital initiatives, empirical evidence explaining how digital transformation translates into performance outcomes remains limited, particularly in emerging market contexts.</span></em></p> <p><strong><em><span lang="EN-US">Objective:</span></em></strong><em><span lang="EN-US"> The primary objective of this study is to examine the impact of digital transformation on business performance and to investigate the mediating role of organizational agility using a Structural Equation Modeling (SEM) approach.</span></em></p> <p><strong><em><span lang="EN-US">Methodology:</span></em></strong><em><span lang="EN-US"> A quantitative, cross-sectional research design was adopted. Primary data were collected through a structured questionnaire from 268 employees working in service and manufacturing organizations. The proposed conceptual model was tested using SEM with SmartPLS/AMOS software. Reliability, convergent validity, discriminant validity, and structural relationships were systematically assessed.</span></em></p> <p><strong><em><span lang="EN-US">Findings:</span></em></strong><em><span lang="EN-US"> The results indicate that digital transformation has a significant positive effect on organizational agility and business performance. Organizational agility also significantly influences business performance and partially mediates the relationship between digital transformation and performance outcomes.</span></em></p> <p><strong><em><span lang="EN-US">Conclusion:</span></em></strong><em><span lang="EN-US"> The study concludes that digital transformation initiatives lead to superior business performance when supported by agile organizational capabilities, offering valuable theoretical contributions and practical implications for managers.</span></em></p> <p><strong><em><span lang="EN-US">Keywords:</span></em></strong><em><span lang="EN-US"> Digital transformation; Business performance; Organizational agility; Structural equation modeling; SEM</span></em></p>
title Examining the Impact of Digital Transformation on Business Performance: A Structural Equation Modeling Approach
url https://doi.org/10.5281/zenodo.19112701