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| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2026
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| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.19120216 |
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| _version_ | 1866901161321168896 |
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| author | Saba, Mark |
| author_facet | Saba, Mark |
| contents | <p>A practitioner framework for culturally authentic marketing and communication with diverse audiences. This book introduces Native Experience (NX) Marketing — a three-phase methodology (Think, Design, Go) for developing campaigns that move beyond translation to genuinely connect with audiences in their language and culture. Written for marketing managers, communications directors, campaign leads, and multicultural engagement officers across government, non-profit, corporate, and brand sectors in Australia and internationally.</p> <p>Topics covered: multicultural marketing strategy, cultural intelligence, translation, cross-cultural communication, co-design and co-creation with communities, in-language communication, culturally and linguistically diverse audiences, community engagement, cultural competence, CALD engagement, grassroots distribution, campaign measurement and evolution.</p> <p>Originally published online at <a href="https://lexigo.com/multicultural-marketing">https://lexigo.com/multicultural-marketing</a></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19120216 |
| institution | Zenodo |
| language | eng |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The Authenticity Advantage: How to Move Beyond Translation and Connect with Your Audiences in Their Language and Culture Saba, Mark Multicultural marketing Native Experience Marketing Cultural intelligence CALD communication Transcreation In-language communication Co-design Co-creation Australia Marketing framework Translation culturally and linguistically diverse Multicultural Australia Cultural Competence Cross-Cultural Communication Community Engagement <p>A practitioner framework for culturally authentic marketing and communication with diverse audiences. This book introduces Native Experience (NX) Marketing — a three-phase methodology (Think, Design, Go) for developing campaigns that move beyond translation to genuinely connect with audiences in their language and culture. Written for marketing managers, communications directors, campaign leads, and multicultural engagement officers across government, non-profit, corporate, and brand sectors in Australia and internationally.</p> <p>Topics covered: multicultural marketing strategy, cultural intelligence, translation, cross-cultural communication, co-design and co-creation with communities, in-language communication, culturally and linguistically diverse audiences, community engagement, cultural competence, CALD engagement, grassroots distribution, campaign measurement and evolution.</p> <p>Originally published online at <a href="https://lexigo.com/multicultural-marketing">https://lexigo.com/multicultural-marketing</a></p> |
| title | The Authenticity Advantage: How to Move Beyond Translation and Connect with Your Audiences in Their Language and Culture |
| topic | Multicultural marketing Native Experience Marketing Cultural intelligence CALD communication Transcreation In-language communication Co-design Co-creation Australia Marketing framework Translation culturally and linguistically diverse Multicultural Australia Cultural Competence Cross-Cultural Communication Community Engagement |
| url | https://doi.org/10.5281/zenodo.19120216 |