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Bibliographic Details
Main Author:	Saba, Mark
Format:	Recurso digital
Language:	English
Published:	Zenodo 2026
Subjects:	Multicultural marketing Native Experience Marketing Cultural intelligence CALD communication Transcreation In-language communication Co-design Co-creation Australia Marketing framework Translation culturally and linguistically diverse Multicultural Australia Cultural Competence Cross-Cultural Communication Community Engagement
Online Access:	https://doi.org/10.5281/zenodo.19120216
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A practitioner framework for culturally authentic marketing and communication with diverse audiences. This book introduces Native Experience (NX) Marketing — a three-phase methodology (Think, Design, Go) for developing campaigns that move beyond translation to genuinely connect with audiences in their language and culture. Written for marketing managers, communications directors, campaign leads, and multicultural engagement officers across government, non-profit, corporate, and brand sectors in Australia and internationally. Topics covered: multicultural marketing strategy, cultural intelligence, translation, cross-cultural communication, co-design and co-creation with communities, in-language communication, culturally and linguistically diverse audiences, community engagement, cultural competence, CALD engagement, grassroots distribution, campaign measurement and evolution. Originally published online at <a href="https://lexigo.com/multicultural-marketing">https://lexigo.com/multicultural-marketing</a>

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