REGULATION OF OUTDOOR ADVERTISING ACTIVITIES UNDER THE LAW "ON ADVERTISING": CHALLENGES AND FUTURE OUTLOOK

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1. Verfasser: Rakhimov, Umidjon
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Veröffentlicht: Zenodo 2026
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author Rakhimov, Umidjon
author_facet Rakhimov, Umidjon
contents <p><span lang="EN-US">This article analyzes the legal framework, practical challenges, and recommendations for regulating outdoor advertising in the Republic of Uzbekistan. Key issues discussed include LED screens, signage, usage-based fees, and the insufficient functionality of the centralized registry. Based on the experiences of Singapore and South Korea, the study proposes digitalization, system integration, and differentiated regulatory mechanisms to address these challenges. The article aims to enhance the efficiency of state control, provide a transparent environment for business entities, and preserve the aesthetic quality of urban spaces.</span></p>
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id zenodo_https___doi_org_10_5281_zenodo_19135519
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publishDate 2026
publisher Zenodo
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spellingShingle REGULATION OF OUTDOOR ADVERTISING ACTIVITIES UNDER THE LAW "ON ADVERTISING": CHALLENGES AND FUTURE OUTLOOK
Rakhimov, Umidjon
outdoor advertising, legal regulation, digitalization, LED screens, signage.
<p><span lang="EN-US">This article analyzes the legal framework, practical challenges, and recommendations for regulating outdoor advertising in the Republic of Uzbekistan. Key issues discussed include LED screens, signage, usage-based fees, and the insufficient functionality of the centralized registry. Based on the experiences of Singapore and South Korea, the study proposes digitalization, system integration, and differentiated regulatory mechanisms to address these challenges. The article aims to enhance the efficiency of state control, provide a transparent environment for business entities, and preserve the aesthetic quality of urban spaces.</span></p>
title REGULATION OF OUTDOOR ADVERTISING ACTIVITIES UNDER THE LAW "ON ADVERTISING": CHALLENGES AND FUTURE OUTLOOK
topic outdoor advertising, legal regulation, digitalization, LED screens, signage.
url https://doi.org/10.5281/zenodo.19135519