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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.19150001 |
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- <h1>Abstract</h1> <p> </p> <p>This article presents the original Thai poem <span lang="TH">“ธรรมปัญญา” </span>(Thamma Panya, Dharma Wisdom), composed in a style suited to the Thai classical medium-slow melody <span lang="TH">“ลาวเสี่ยงเทียน” </span><span lang="TH">(</span>Lao Siang Thian). The poem weaves core Theravada Buddhist principles into two stanzas of eight lines each, accompanied by Romanized transcription (Royal Thai General System style) and an English translation for global accessibility. This dharma poem-as-song fosters inner transformation, harmonious conduct, defilements reduction, and wisdom cultivation, aligning with several United Nations Sustainable Development Goals (SDGs): SDG 3 (Good Health and Well-Being); SDG 4 (Quality Education); SDG 12 (Responsible Consumption and Production); and SDG 16 (Peace, Justice and Strong Institutions). It opens avenues for cross-cultural applications in relational/cause-related marketing (e.g., campaigns emphasizing gratitude, compassion, and virtuous associations). For those keen to perform the melody, a free piano sheet music arrangement is available at https://musescore.com/user/27350692/scores/23431600 (downloadable as PDF or MIDI).</p> <p> </p> <p><strong>Keywords:</strong> <span lang="TH">ธรรมปัญญา</span>, Thamma Panya, Dharma Wisdom, <span lang="TH">ลาวเสี่ยงเทียน</span>, Lao Siang Thian, ethical living, mindfulness, loving-kindness, compassion, karma and merit, gratitude to benefactors, vipassana, sustainability, wellness/well-being, poetry as reflection, song lyrics, Thai culture, cross-cultural marketing, cause-related campaigns, Theravada, Buddhism, compassionate choices, life's purpose, boundaries with loved ones, ethical boundaries, defilements, UN Sustainable Development Goals, SDG 3, SDG 4, SDG 12, SDG 16</p> <p> </p> <p><strong>Subjects:</strong> #<span lang="TH">ธรรมปัญญา </span>#Thamma Panya #DharmaWisdom #<span lang="TH">ลาวเสี่ยงเทียน </span>#Lao Siang Thian #Mindfulness #Buddhism #Theravada #EthicalLiving #CompassionateChoices #LifesPurpose #BoundariesWithLovedOnes #EthicalBoundaries #SustainableWellbeing #SDGs #SDG3 #SDG4 #SDG12 #SDG16 #GlobalGoals #Compassion #LovingKindness #KarmaAndMerit #Vipassana #ThaiCulture #ThaiPoetry #SongLyrics #CauseRelatedMarketing #RelationalMarketing #Wellness #WellBeing #<span lang="TH">ดนตรีไทยเดิม</span> #<span lang="TH">เพลงไทยเดิม</span> #ThaiClassicalMusic #AcademicArticle #OpenAccess #GEMS #GlobalEmpiricalMarketingStudies</p> <p> </p> <p><strong>Citing This Article in APA Style:</strong> Pornpitakpan, C. (2026). Gentle sound, profound truth: A Thai dharma poem as lyrics for an ethical way of life and sustainable well-being<em>. Global Empirical Marketing Studies</em>, 2(1), Article e5.2026.03.21. <a href="https://doi.org/10.5281/zenodo.19150001">https://doi.org/10.5281/zenodo.19150001</a></p> <p> </p> <p><strong>Citing This Article in Chicago Style: </strong>Pornpitakpan, Chanthika. 2026. “Gentle Sound, Profound Truth: A Thai Dharma Poem as Lyrics for an Ethical Way of Life and Sustainable Well-being.” <em>Global Empirical Marketing Studies</em> 2, no. 1 (2026): Article e5.2026.03.21. <a href="https://doi.org/10.5281/zenodo.19150001">https://doi.org/10.5281/zenodo.19150001</a></p> <p> </p> <h1>References</h1> <h1><span> </span></h1> <p>Pornpitakpan, C. (2025a). Compassionate choices: A poetic reflection on life’s purpose. <em>Global Empirical Marketing Studies</em>, <em>1</em>(1), Article e5.2025.05.30. <a href="https://doi.org/10.5281/zenodo.15556668">https://doi.org/10.5281/zenodo.15556668</a></p> <p>Pornpitakpan, C. (2025b). Fleeting effort, lasting effect: A poetic look at everyday ethical choices. <em>Global Empirical Marketing Studies</em>, <em>1</em>(1), Article e5.2025.10.25. <a href="https://doi.org/10.5281/zenodo.17387849">https://doi.org/10.5281/zenodo.17387849</a></p>