Why Eight? Completeness and Necessity of the SBT Dimensional Taxonomy

Fuente: Zenodo

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Bibliographic Details
Main Author:	Zharnikov, Dmitry
Format:	Recurso digital
Language:	English
Published:	Zenodo 2026
Subjects:	Spectral Brand Theory dimensional taxonomy brand perception completeness argument independence proof multi-dimensional scaling meaning channels semiotics social identity cultural sociology machine-readable claims
Online Access:	Acceder al recurso
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