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Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?
Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?
Fuente:
Zenodo
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Bibliographic Details
Main Authors:
Nabaraj Bhowmik
,
Dipangshu Dev Chowdhury
Format:
Recurso digital
Published:
Zenodo
2026
Subjects:
Viral Marketing Purchase intention Brand Association Structural equation modelling Consumer behaviour
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.19219909
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