Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?

Fuente: Zenodo

Guardado en:

Detalles Bibliográficos
Autores principales:	Nabaraj Bhowmik, Dipangshu Dev Chowdhury
Formato:	Recurso digital
Publicado:	Zenodo 2026
Materias:	Viral Marketing Purchase intention Brand Association Structural equation modelling Consumer behaviour
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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