Does Brand Association impacts Viral Marketing and Women Purchase Intention for Cosmetic products?

Fuente: Zenodo

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Détails bibliographiques
Auteurs principaux:	Nabaraj Bhowmik, Dipangshu Dev Chowdhury
Format:	Recurso digital
Publié:	Zenodo 2026
Sujets:	Viral Marketing Purchase intention Brand Association Structural equation modelling Consumer behaviour
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

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