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INTEGRATING ENVIRONMENTAL AND ECONOMIC DRIVERS OF ELECTRIC VEHICLE PURCHASE INTENTION: AN EXTENDED THEORY OF PLANNED BEHAVIOUR MODEL

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Autore principale:	Namrata N. Khatri, Manish Sidhpuria, Ruchi Singh Maurya, Vinita Ramchandani, Anam Natalwala, Jaydipsinh R. Desai
Natura:	Recurso digital
Pubblicazione:	Zenodo 2026
Soggetti:	Electric Vehicles, Theory of Planned Behaviour, Environmental Awareness, Perceived Economic Benefits, Purchase Intention, Education.
Accesso online:	Acceder al recurso
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_version_	1866901973842788352
author	Namrata N. Khatri, Manish Sidhpuria, Ruchi Singh Maurya, Vinita Ramchandani, Anam Natalwala, Jaydipsinh R. Desai
author_facet	Namrata N. Khatri, Manish Sidhpuria, Ruchi Singh Maurya, Vinita Ramchandani, Anam Natalwala, Jaydipsinh R. Desai
contents	<p><strong><em><span>Electric</span></em></strong><strong><em><span> <span>Vehicles</span> <span>(EVs)</span> <span>have</span> <span>become</span> <span>one</span> <span>of</span> <span>the</span> <span>potent</span> <span>means</span> <span>to</span> <span>environmental</span> <span>protection</span> <span>and</span> <span>mitigation</span> <span>of</span> <span>climate</span> change.<span> </span>Its<span> </span>ability<span> </span>to<span> </span>reduce<span> </span>these<span> </span>issues<span> </span>lies,<span> </span>however<span> </span>on<span> </span>its<span> </span>mass<span> </span>adoption.<span> </span>With<span> </span>this<span> </span>under<span> </span>focus,<span> </span>the<span> </span>current <span>research</span><span> </span><span>designs</span><span> </span><span>and</span><span> </span><span>empirically</span><span> </span><span>evaluates</span><span> </span><span>a</span><span> </span><span>conceptual</span><span> </span><span>framework</span><span> </span><span>derived</span><span> </span><span>through</span><span> </span><span>an</span><span> </span><span>extension</span><span> </span><span>of</span><span> </span><span>the</span><span> </span><span>Theory</span><span> </span><span>of</span> <span>Planned</span> <span>Behaviour</span> <span>(TPB)</span><span> </span><span>by</span> <span>elucidating</span> <span>the</span> <span>issues</span> <span>that</span><span> </span><span>determine</span> <span>the</span><span> </span><span>intention</span> <span>of</span> <span>a</span><span> </span><span>consumer</span> <span>to</span> <span>purchase</span> <span>an</span> <span>EV.</span><span> </span><span>The</span> model<span> </span>assumes<span> </span>that<span> </span>attitude<span> </span>towards<span> </span>EV,<span> </span>subjective<span> </span>norms,<span> </span>and<span> </span>Perceived<span> </span>Behavioural<span> </span>Control<span> </span>(PBC)<span> </span>are<span> </span>first <span>formed</span> <span>by</span> <span>environmental</span> <span>awareness</span> <span>and</span> <span>perceived</span> <span>economic</span> <span>benefits</span> <span>that</span> <span>influence</span> <span>the</span> <span>purchase</span> <span>intention</span> <span>among</span> <span>the</span> <span>Consumers.</span> <span>The</span> <span>moderating</span><span> </span><span>influence</span><span> </span><span>of</span> <span>education</span><span> </span><span>is</span> <span>also</span> <span>investigated</span> <span>in</span> <span>order</span> <span>to</span> <span>determine</span> <span>whether</span> <span>the</span> <span>moderating</span> <span>role</span><span> </span><span>of</span><span> </span><span>education</span><span> </span><span>alters</span><span> </span><span>the</span> <span>PBC</span><span> </span><span>on</span><span> </span><span>purchase</span><span> </span><span>intention.</span> <span>The</span><span> </span><span>data</span><span> </span><span>was</span><span> </span><span>collected</span><span> </span><span>from</span><span> </span><span>351</span><span> </span><span>respondents</span><span> </span><span>and</span> <span>processed</span> with the help of Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that <span>environmental awareness and Economic benefits are significant predictors of attitude, subjective norms and</span> <span>PBC,</span> <span>which</span><span> </span><span>are</span><span> </span><span>significant</span><span> </span><span>predictors</span><span> </span><span>of</span><span> </span><span>purchase</span><span> </span><span>intention.</span><span> </span><span>Furthermore</span><span> </span><span>Education</span><span> </span><span>is</span><span> </span><span>very</span><span> </span><span>instrumental</span><span> </span><span>in</span><span> </span><span>the</span><span> </span><span>process</span><span> </span><span>of</span><span> filtering</span><span> </span><span>or</span><span> </span><span>amplifying</span><span> </span><span>such</span><span> </span><span>intentions.</span><span> </span><span>The</span><span> </span><span>research</span><span> </span><span>has</span><span> </span><span>valuable</span><span> </span><span>implications</span><span> </span><span>for</span><span> </span><span>policymakers</span><span> </span><span>and</span><span> </span><span>advertisers </span><span>interested</span> <span>in</span> <span>advertising</span> <span>sustainable</span> <span>transportation</span> <span>via</span> <span>environmental</span> <span>campaigns,</span> <span>granting</span> <span>incentives</span> <span>and</span> <span>creating</span> <span>awareness</span><span> </span><span>(and</span><span> </span><span>informed</span><span> </span><span>messages).</span></span></em></strong></p>
format	Recurso digital
id	zenodo_https___doi_org_10_5281_zenodo_19286201
institution	Zenodo
language
publishDate	2026
publisher	Zenodo
record_format	zenodo
spellingShingle	INTEGRATING ENVIRONMENTAL AND ECONOMIC DRIVERS OF ELECTRIC VEHICLE PURCHASE INTENTION: AN EXTENDED THEORY OF PLANNED BEHAVIOUR MODEL Namrata N. Khatri, Manish Sidhpuria, Ruchi Singh Maurya, Vinita Ramchandani, Anam Natalwala, Jaydipsinh R. Desai Electric Vehicles, Theory of Planned Behaviour, Environmental Awareness, Perceived Economic Benefits, Purchase Intention, Education. <p><strong><em><span>Electric</span></em></strong><strong><em><span> <span>Vehicles</span> <span>(EVs)</span> <span>have</span> <span>become</span> <span>one</span> <span>of</span> <span>the</span> <span>potent</span> <span>means</span> <span>to</span> <span>environmental</span> <span>protection</span> <span>and</span> <span>mitigation</span> <span>of</span> <span>climate</span> change.<span> </span>Its<span> </span>ability<span> </span>to<span> </span>reduce<span> </span>these<span> </span>issues<span> </span>lies,<span> </span>however<span> </span>on<span> </span>its<span> </span>mass<span> </span>adoption.<span> </span>With<span> </span>this<span> </span>under<span> </span>focus,<span> </span>the<span> </span>current <span>research</span><span> </span><span>designs</span><span> </span><span>and</span><span> </span><span>empirically</span><span> </span><span>evaluates</span><span> </span><span>a</span><span> </span><span>conceptual</span><span> </span><span>framework</span><span> </span><span>derived</span><span> </span><span>through</span><span> </span><span>an</span><span> </span><span>extension</span><span> </span><span>of</span><span> </span><span>the</span><span> </span><span>Theory</span><span> </span><span>of</span> <span>Planned</span> <span>Behaviour</span> <span>(TPB)</span><span> </span><span>by</span> <span>elucidating</span> <span>the</span> <span>issues</span> <span>that</span><span> </span><span>determine</span> <span>the</span><span> </span><span>intention</span> <span>of</span> <span>a</span><span> </span><span>consumer</span> <span>to</span> <span>purchase</span> <span>an</span> <span>EV.</span><span> </span><span>The</span> model<span> </span>assumes<span> </span>that<span> </span>attitude<span> </span>towards<span> </span>EV,<span> </span>subjective<span> </span>norms,<span> </span>and<span> </span>Perceived<span> </span>Behavioural<span> </span>Control<span> </span>(PBC)<span> </span>are<span> </span>first <span>formed</span> <span>by</span> <span>environmental</span> <span>awareness</span> <span>and</span> <span>perceived</span> <span>economic</span> <span>benefits</span> <span>that</span> <span>influence</span> <span>the</span> <span>purchase</span> <span>intention</span> <span>among</span> <span>the</span> <span>Consumers.</span> <span>The</span> <span>moderating</span><span> </span><span>influence</span><span> </span><span>of</span> <span>education</span><span> </span><span>is</span> <span>also</span> <span>investigated</span> <span>in</span> <span>order</span> <span>to</span> <span>determine</span> <span>whether</span> <span>the</span> <span>moderating</span> <span>role</span><span> </span><span>of</span><span> </span><span>education</span><span> </span><span>alters</span><span> </span><span>the</span> <span>PBC</span><span> </span><span>on</span><span> </span><span>purchase</span><span> </span><span>intention.</span> <span>The</span><span> </span><span>data</span><span> </span><span>was</span><span> </span><span>collected</span><span> </span><span>from</span><span> </span><span>351</span><span> </span><span>respondents</span><span> </span><span>and</span> <span>processed</span> with the help of Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that <span>environmental awareness and Economic benefits are significant predictors of attitude, subjective norms and</span> <span>PBC,</span> <span>which</span><span> </span><span>are</span><span> </span><span>significant</span><span> </span><span>predictors</span><span> </span><span>of</span><span> </span><span>purchase</span><span> </span><span>intention.</span><span> </span><span>Furthermore</span><span> </span><span>Education</span><span> </span><span>is</span><span> </span><span>very</span><span> </span><span>instrumental</span><span> </span><span>in</span><span> </span><span>the</span><span> </span><span>process</span><span> </span><span>of</span><span> filtering</span><span> </span><span>or</span><span> </span><span>amplifying</span><span> </span><span>such</span><span> </span><span>intentions.</span><span> </span><span>The</span><span> </span><span>research</span><span> </span><span>has</span><span> </span><span>valuable</span><span> </span><span>implications</span><span> </span><span>for</span><span> </span><span>policymakers</span><span> </span><span>and</span><span> </span><span>advertisers </span><span>interested</span> <span>in</span> <span>advertising</span> <span>sustainable</span> <span>transportation</span> <span>via</span> <span>environmental</span> <span>campaigns,</span> <span>granting</span> <span>incentives</span> <span>and</span> <span>creating</span> <span>awareness</span><span> </span><span>(and</span><span> </span><span>informed</span><span> </span><span>messages).</span></span></em></strong></p>
title	INTEGRATING ENVIRONMENTAL AND ECONOMIC DRIVERS OF ELECTRIC VEHICLE PURCHASE INTENTION: AN EXTENDED THEORY OF PLANNED BEHAVIOUR MODEL
topic	Electric Vehicles, Theory of Planned Behaviour, Environmental Awareness, Perceived Economic Benefits, Purchase Intention, Education.
url	https://doi.org/10.5281/zenodo.19286201