Artificial Intelligence for Business Growth Through Marketing: A Technical Perspective
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| Natura: | Recurso digital |
| Lingua: | inglese |
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Zenodo
2026
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| _version_ | 1866901665678884864 |
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| author | Vishal Uttam Mane |
| author_facet | Vishal Uttam Mane |
| contents | <p>This research paper explores the role of Artificial Intelligence (AI) in driving business growth through modern marketing strategies. It provides a technical analysis of AI-driven techniques such as predictive analytics, customer segmentation, recommendation systems, and marketing automation. The paper also examines the underlying machine learning models and system architectures that enable data-driven decision-making and real-time optimization. Furthermore, it highlights the impact of AI on key business metrics including return on investment, customer acquisition, and retention, while addressing challenges related to data privacy, bias, and model interpretability.</p> <p>#Artificial Intelligence</p> <p>#Machine Learning</p> <p>#Digital Marketing</p> <p>#Predictive Analytics</p> <p>#Customer Segmentation,</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19287923 |
| institution | Zenodo |
| language | eng |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Artificial Intelligence for Business Growth Through Marketing: A Technical Perspective Vishal Uttam Mane Artificial Intelligence Machine Learning Digital Marketing Predictive Analytics Customer Segmentation Recommendation Systems Business Growth <p>This research paper explores the role of Artificial Intelligence (AI) in driving business growth through modern marketing strategies. It provides a technical analysis of AI-driven techniques such as predictive analytics, customer segmentation, recommendation systems, and marketing automation. The paper also examines the underlying machine learning models and system architectures that enable data-driven decision-making and real-time optimization. Furthermore, it highlights the impact of AI on key business metrics including return on investment, customer acquisition, and retention, while addressing challenges related to data privacy, bias, and model interpretability.</p> <p>#Artificial Intelligence</p> <p>#Machine Learning</p> <p>#Digital Marketing</p> <p>#Predictive Analytics</p> <p>#Customer Segmentation,</p> |
| title | Artificial Intelligence for Business Growth Through Marketing: A Technical Perspective |
| topic | Artificial Intelligence Machine Learning Digital Marketing Predictive Analytics Customer Segmentation Recommendation Systems Business Growth |
| url | https://doi.org/10.5281/zenodo.19287923 |