Strategic Advertising Budget Allocation for Health Care Products and Services using Multi-Criteria Decision Making.

Fuente: Zenodo

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Bibliographic Details
Main Author:	Ramesh Naidoo and Kavita Rao
Format:	Recurso digital
Published:	Zenodo 2020
Subjects:	Media mix planning Analytic hierarchy process (AHP) Goal programming (GP)
Online Access:	Acceder al recurso
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