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Strategic Advertising Budget Allocation for Health Care Products and Services using Multi-Criteria Decision Making.

Fuente: Zenodo

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Dettagli Bibliografici
Autore principale:	Ramesh Naidoo and Kavita Rao
Natura:	Recurso digital
Pubblicazione:	Zenodo 2020
Soggetti:	Media mix planning Analytic hierarchy process (AHP) Goal programming (GP)
Accesso online:	Acceder al recurso
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