DIGITAL PORTRAIT AND PERSONALIZATION OF COMMUNICATION WITH THE MODERN CONSUMER

Fuente: Zenodo

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Bibliographic Details
Main Author:	Кобернюк, Сергій
Format:	Recurso digital
Language:	Ukrainian
Published:	Zenodo 2026
Subjects:	digital consumer portrait, marketing communication personalization, customer journey mapping, artificial intelligence in marketing, generational digital behavior, personalization effectiveness metrics, omnichannel consumer engagement.
Online Access:	Acceder al recurso
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