Digital Experiential Marketing and Repurchase Intentions Among Generation Z in Morocco: An Extended Theory of Planned Behavior Approach

Fuente: Zenodo
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Bibliographic Details
Main Authors: Lamia MOUNTASSIR, Firdaous GMIRA, Samah IBNOU-LAAROUSSI, Fatima Ezzahra KHTABE
Format: Recurso digital
Published: Zenodo 2026
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