Artificial Intelligence in Marketing and Distribution: A Review of Concepts, Applications and Impacts
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| Natura: | Recurso digital |
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Zenodo
2026
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| _version_ | 1866901034591322112 |
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| author | Bagal, Ranjana Rahul |
| author_facet | Bagal, Ranjana Rahul |
| contents | <h3><em><span>Abstract</span></em></h3> <p><em><span>Artificial Intelligence (AI) has emerged as a transformative force in modern business environments, particularly in the domains of marketing and distribution. By enabling data-driven decision-making, predictive analytics, automation, and personalization, AI technologies have reshaped how organizations interact with customers and manage distribution networks. This paper presents a comprehensive review of key concepts, applications, and impacts of artificial intelligence in marketing and distribution. It explores major AI techniques, examines their practical applications, and analyses the benefits and challenges associated with AI adoption. The study concludes by highlighting future research directions and the strategic importance of AI for sustainable competitive advantage.</span></em></p> <div> <p> </p> </div> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19413801 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Artificial Intelligence in Marketing and Distribution: A Review of Concepts, Applications and Impacts Bagal, Ranjana Rahul Keywords: Artificial Intelligence, Marketing, Distribution, Machine Learning, Predictive Analytics <h3><em><span>Abstract</span></em></h3> <p><em><span>Artificial Intelligence (AI) has emerged as a transformative force in modern business environments, particularly in the domains of marketing and distribution. By enabling data-driven decision-making, predictive analytics, automation, and personalization, AI technologies have reshaped how organizations interact with customers and manage distribution networks. This paper presents a comprehensive review of key concepts, applications, and impacts of artificial intelligence in marketing and distribution. It explores major AI techniques, examines their practical applications, and analyses the benefits and challenges associated with AI adoption. The study concludes by highlighting future research directions and the strategic importance of AI for sustainable competitive advantage.</span></em></p> <div> <p> </p> </div> |
| title | Artificial Intelligence in Marketing and Distribution: A Review of Concepts, Applications and Impacts |
| topic | Keywords: Artificial Intelligence, Marketing, Distribution, Machine Learning, Predictive Analytics |
| url | https://doi.org/10.5281/zenodo.19413801 |