Image de couverture de livre

A Study on Changing Consumer Behaviour & Expectations in Digital Marketing in India

Fuente: Zenodo

Enregistré dans:

Détails bibliographiques
Auteur principal:	Sawant, J. L.
Format:	Recurso digital
Publié:	Zenodo 2026
Sujets:	Keywords: Digital Marketing, Consumer Behaviour, Consumer Expectations, India, Online Marketing
Accès en ligne:	Acceder al recurso
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

An Analytical Study of Fear of Missing Out (Fomo) and Its Impact on Online Purchase Behaviour
par: siri, Kilarapu Jahnavi
Publié: (2025)

Study of Preference Between Amazon Vs Flickertails
par: Khodewad, Vishnu Bhanudas
Publié: (2026)

Impact of UPI on Consumer Spending Behaviour in India
par: Vikas Batham, et autres
Publié: (2026)

Digital Payments Revolution in India: Adoption Drivers, Behavioural Shifts, and Policy Implications
par: Kriti Chhetri, et autres
Publié: (2026)

Measuring the Impact of Digital Social Media Advertising on Brand Awareness and Online Engagement
par: SHOFODUNRIN, ADETAYO OLUWATOSIN
Publié: (2025)

Augmented Reality in Fashion Retail: Enhancing Consumer Decision-Making and Engagement
par: Sankalp Dandawate
Publié: (2025)

Impact of AI on Consumer Buying Behaviour
par: Yadav, Niki
Publié: (2026)

The Digital Music Market: a study of Brazilian consumers’ behavior
par: João Paulo Capelli Martins
Publié: (2014)

From Marketing Mix to Consumer Behaviour: A Conceptual Decomposition and Empirical Analysis to Refine Market Share Management
par: Philipp Brüggemann, et autres
Publié: (2025)

Dysfunctional Consumer Behavior: Proposition of a Measurement Scale
par: Marília Lara Marcondes Machado de Oliveira
Publié: (2015)

Consumer Buying Behaviour in E Commerce Sector for Geographical Area of Bhiwandi
par: Khatri Maimoona, M. Shafiq
Publié: (2025)

A Multi‐Study Examination of Metaverse and Consumer Behaviour: A Systematic Literature Review and Research Agenda
par: Nandini Venkatesh Adhini, et autres
Publié: (2026)

Novel Colors in Packaging: Boosting Consumers Learning Through Greater Expectation Violation
par: Xin Lin, et autres
Publié: (2024)

Consumer Behaviour in the Metaverse: Empirical Insights From a Meta‐Analysis
par: Wagner Junior Ladeira, et autres
Publié: (2025)

A Study on Consumer Behaviour in Selecting Mobile Hand Set
par: Arjumand Bano
Publié: (2017)

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda
par: Xinru (Angie) Jiang, et autres
Publié: (2026)

From Search Rankings to Synthesised Answers: Propositions for Consumer Behaviour in the Age of Generative AI Search
par: Michael Mehmet
Publié: (2025)

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ ‐Themed Cause‐Related Marketing
par: Wilson N. Ndasi
Publié: (2026)

Emotional Responses to Digital Resurrections: Consumer Reactions to AI ‐Generated Dead Celebrity Endorsements
par: Khaled Aboulnasr, et autres
Publié: (2025)

Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper‐Personalized Fashion Retailing in Emerging Markets
par: Khalid Mehmood, et autres
Publié: (2025)

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention
par: Louvins Pierre, et autres
Publié: (2026)

Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
par: Ali Wako, et autres
Publié: (2024)

FROM TRANSACTIONS TO ENGAGEMENT: EXPLORING THE FUTURE OF SOCIAL COMMERCE
par: Mrs. Kavya Abhishek Mathrani
Publié: (2026)

Undesired Impulse e-Buying Behavior: An Exploratory Study: An Abstract
par: Abril, Carmen, et autres
Publié: (2022)

Social Commerce Purchase Intention: The Salience of Consumer‐To‐Consumer Interactions
par: Johakim Katekele John, et autres
Publié: (2025)

Consumer Over‐Dependency on AI and Decision Autonomy: A Mixed‐Method Approach on Vietnamese Consumers
par: Ta Thi Nguyet Trang, et autres
Publié: (2025)

Waiting for a Release: The Expectation in Virtual Gaming Communities
par: Lucas Lopes Ferreira de Souza, et autres
Publié: (2025)

Environmental Threats Increase Consumers' Purchase Intention of Cause‐Related Marketing Products Through Collective Fear and Collective Guilt: A Perspective of Group‐Based Emotions
par: Yaming Wang, et autres
Publié: (2025)

Measuring Consumer Perceived Values: Development and Validation of a Scale to Investigate Self‐Gifting and Consumer Satisfaction
par: Sukyung Seo, et autres
Publié: (2025)

When Surprise Leads to Consumer Loyalty?
par: Mengting Liu, et autres
Publié: (2026)

Driving Consumer Engagement for Circular Luxury Products: Two Large Field Studies on the Role of Regulatory Mode Language
par: Emma Joenpolvi, et autres
Publié: (2024)

Finland Consumer AI Market: Advancing Toward a Human-Centric Digital Future
par: Next Move Strategy Consulting
Publié: (2026)

Consumer Vulnerability: A Systematic Literature Review and Future Research Agenda
par: Anshul Verma, et autres
Publié: (2025)

The Impact of Corporate Communication on Consumer Psychology and Product Choice
par: Shuai Zhong, et autres
Publié: (2025)

The Influence of Recycled Packaging for Food Products on Consumer Behavior
par: Can Trinh, et autres
Publié: (2025)

The Antecedents and Consequences of Consumer Guilt: A Systematic Review and Agenda for Future Research
par: Sonal Purohit, et autres
Publié: (2026)

A New Method to Investigate the Presence of the Echo Chamber Effect on Consumer Behavior
par: Amin Mahmoudi, et autres
Publié: (2025)

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism
par: Lara J. Greening, et autres
Publié: (2026)

From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism
par: Sajith Narayanan, et autres
Publié: (2024)

Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
par: Amrita Chakraborty, et autres
Publié: (2024)