STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY
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| Format: | Recurso digital |
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Zenodo
2026
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| _version_ | 1866901039703130112 |
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| author | Journal of Digital Engineering and Business Management |
| author_facet | Journal of Digital Engineering and Business Management |
| contents | <p><span>This research examines how Amul Dairy uses narrative to build brand loyalty. Amul has succeeded in the competitive dairy industry by using narrative to evoke emotion. Story-driven advertising and community involvement have made Amul a relevant brand. Amul increased client loyalty with storytelling strategies including cultural relevance and customer focus in this case study. The study found a correlation between storytelling and brand loyalty using customer-brand interaction indicators. The research reveals that telling brand stories well increases sales and market share by developing loyal customers and reinforcing brand values. This research illuminates cutting-edge dairy marketing methods and can be adopted by other organizations aiming to build consumer loyalty through tales.</span></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19414564 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY Journal of Digital Engineering and Business Management Storytelling Brand Loyalty Consumer Engagement Narrative Marketing Customer Attachment Advertising Strategy Cultural Relevance <p><span>This research examines how Amul Dairy uses narrative to build brand loyalty. Amul has succeeded in the competitive dairy industry by using narrative to evoke emotion. Story-driven advertising and community involvement have made Amul a relevant brand. Amul increased client loyalty with storytelling strategies including cultural relevance and customer focus in this case study. The study found a correlation between storytelling and brand loyalty using customer-brand interaction indicators. The research reveals that telling brand stories well increases sales and market share by developing loyal customers and reinforcing brand values. This research illuminates cutting-edge dairy marketing methods and can be adopted by other organizations aiming to build consumer loyalty through tales.</span></p> |
| title | STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY |
| topic | Storytelling Brand Loyalty Consumer Engagement Narrative Marketing Customer Attachment Advertising Strategy Cultural Relevance |
| url | https://doi.org/10.5281/zenodo.19414564 |