STORYTELLING APPROACH TO BUILDING BRAND LOYALTY AT AMUL DAIRY

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Dettagli Bibliografici
Autore principale:	Journal of Digital Engineering and Business Management
Natura:	Recurso digital
Pubblicazione:	Zenodo 2026
Soggetti:	Storytelling Brand Loyalty Consumer Engagement Narrative Marketing Customer Attachment Advertising Strategy Cultural Relevance
Accesso online:	Acceder al recurso
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