acvirya/Customer-Segmentation-Using-K-Means-and-GMM: Initial Release
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| Autore principale: | |
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| Natura: | Recurso digital |
| Pubblicazione: |
Zenodo
2026
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| _version_ | 1866902102323757056 |
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| author | Anggatha Chandra Virya |
| author_facet | Anggatha Chandra Virya |
| contents | Customer segmentation on e-commerce data using K-Means and GMM. Includes RFM-based feature analysis, UMAP visualization, and SHAP explainability to identify Loyal, Dormant, Lost, and New Customers for targeted marketing and retention strategies. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19480066 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | acvirya/Customer-Segmentation-Using-K-Means-and-GMM: Initial Release Anggatha Chandra Virya Customer segmentation on e-commerce data using K-Means and GMM. Includes RFM-based feature analysis, UMAP visualization, and SHAP explainability to identify Loyal, Dormant, Lost, and New Customers for targeted marketing and retention strategies. |
| title | acvirya/Customer-Segmentation-Using-K-Means-and-GMM: Initial Release |
| url | https://doi.org/10.5281/zenodo.19480066 |