Copertina

Green Marketing, Consumer Sustainability Premium and Greenwashing Detection

Fuente: Zenodo

Salvato in:

Dettagli Bibliografici
Autore principale:	Sneha Sharma, Rohit Pandey
Natura:	Recurso digital
Lingua:	inglese
Pubblicazione:	Zenodo 2026
Soggetti:	green marketing, greenwashing, sustainability premium, WTP, eco-label, India, Gen Z, conjoint analysis, consumer behaviour, ESG, BEE, FSSAI, attitude-behaviour gap
Accesso online:	Acceder al recurso
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Eco-Friendly Packaging Innovations in Senegalese Herbal Markets: Consumer Acceptance and Waste Reduction Effects Analysis
di: Babatunde, Adébẹ́, et al.
Pubblicazione: (2006)

Interaction Between Social Business Sustainability and Consumer PurchaseDecision: Conceptual Framework
di: Aurelija Ulbinaitė
Pubblicazione: (2021)

The Future of Consumption
Pubblicazione: (2023)

ASSESSMENT OF THE EFFECTIVENESS OF ESG MANAGEMENT BASED ON KPI INDICATORS IN THE CONTEXT OF THE DEVELOPMENT OF THE "GREEN" ECONOMY OF UZBEKISTAN
di: Narimonov Otabek
Pubblicazione: (2026)

Spanish Journal of Marketing-ESIC
Pubblicazione: (2018)

Evaluating the Influence of Sustainable Hospitality Practices on Hotel Selection: A UK-Based Consumer Perspective
di: Gidwani, Aanchal Bhagwan
Pubblicazione: (2025)

Kulutustutkimus.Nyt
Pubblicazione: (2021)

Green after green: Identifying drivers of the current greenlash and how to safeguard SDGs in times of sustainability backlash
di: Conti, Ludovico Giacomo, et al.
Pubblicazione: (2025)

GREEN FINANCE: WAYS TO ATTRACT SUSTAINABLE INVESTMENTS
di: Begimqulova, Gulhayo Bakhiyorovna
Pubblicazione: (2025)

Options, Challenges and Potentials of Poultry Meat: An Empirical Investigation on European Consumers
di: T Vukasović
Pubblicazione: (2014)

Extending TAM-UTAUT with Range Anxiety, Charging Infrastructure Access, and FAME-III Policy Awareness as Moderating Constructs
di: Ananya Bose, Suresh Gopalkrishna Hegde
Pubblicazione: (2026)

Asean Marketing Journal
Pubblicazione: (2015)

In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public- Private Partnership)
di: Remedios Calero
Pubblicazione: (2018)

Journal of Consumer Sciences
Pubblicazione: (2022)

Prospective development of the household appliance industry
di: Alimov Israil Rakhimovich
Pubblicazione: (2025)

Surse de alimente noi pe piaţa autohtonă
di: Chițanu, Ana
Pubblicazione: (2025)

Fashion and Textiles Review
Pubblicazione: (2025)

Táplálkozásmarketing
Pubblicazione: (2023)

Un modelo explicativo de la conducta hacia la enfermedad mental
di: Sarah García
Pubblicazione: (2002)

The Branded Self: Youth Identity, Social Media, and Consumer Culture in Kolkata
di: Sayanti Naskar, et al.
Pubblicazione: (2026)

Marketing (Beograd. 1991)
Pubblicazione: (2017)

Organic purchasing factors and consumer classification through their preferences in the metropolitan area of Lima, Peru
di: Angie Higuchi
Pubblicazione: (2015)

Green marketing: esfuerzos por el cuidado y la preservación del medio ambiente con negocios sostenibles*
di: Mauricio Duque
Pubblicazione: (2022)

Understanding Consumer's Acceptance of Technology-Based Innovations in Retailing
di: Eleonora Pantano
Pubblicazione: (2012)

SPENDING AND SAVING PATTERNS OF TWO CONSUMER AGE GROUPS DURING ECONOMIC DOWNTURN AND RECOVERY OF 2009–2011 IN LITHUANIA
di: Indrė Pikturnienė
Pubblicazione: (2014)

User Perceptions and Willingness to Use the MYNUTRI App – MYNUTRI Pilot
di: National Centre for Technology and Food Safety
Pubblicazione: (2025)

LIFE EVENTS AS WINDOWS OF OPPORTUNITY FOR SUSTAINABLE CONSUMPTION AS ILLUSTRATED BY AN EXHIBITION AND A NUTRITION CAMPAIGN
di: Lisbeth Oliveira
Pubblicazione: (2012)

Developing psychological readiness to resolve interethnic conflicts through biology
di: Dolgova, Valentina I., et al.
Pubblicazione: (2025)

Consumer profile and factors determining the purchase of agroecological products. A case study: UNIMINUTO Agroecological Fair and Minuto de Dios Solidarity Market, Colombia
di: Adriana María Chaparro-Africano
Pubblicazione: (2021)

LEGITIMACY AS A BARRIER: AN ANALYSIS OF BRAZILIAN PREMIUM COCOA AND CHOCOLATE LEGITIMATION PROCESS
di: MARINA HENRIQUES VIOTTO
Pubblicazione: (2018)

Explaining green consumption: A cross-cultural study on young adult consumers through a multi-group comparison
di: Judith Cavazos-Arroyo
Pubblicazione: (2022)

Customer perceptions of perceived risk in generic drugs: the Spanish market
di: Mercedes Rozano Suplet
Pubblicazione: (2009)

CHARACTERISTICS OF A RESTAURANT WITH ORGANIC APPEAL AND ITS RELATIONSHIPS WITH THE SOCIAL AXIS OF ESG: CONNECTIONS BETWEEN THE OWNER'S PRACTICES AND CONSUMER PERCEPTION
di: Marlei Salete Mecca
Pubblicazione: (2026)

Consuming Atmospheres
Pubblicazione: (2023)

Exploratory study on sustainable consumer marketing among young adults in México City
di: Mélanie S. Picard
Pubblicazione: (2025)

Aspectos de la conducta alimentaria del mero (Epinephelus morio) del Banco de Campeche
di: Giménez, E., et al.
Pubblicazione: (2001)

The Russian Oil and Gas Sector in the Projection of Modern Transformational Trends
di: Kuklina, Evgenia A., et al.
Pubblicazione: (2024)

Chapter 1 Consuming atmospheres
di: Steadman, Chloe, et al.
Pubblicazione: (2023)

Journal of Emerging Trends in Marketing and Management
Pubblicazione: (2022)

Sports Marketing and Perceived Value: an application of the conjoint analysis in the Fan Membership Programs of Football
di: Pâmela de Souza Dias
Pubblicazione: (2020)