Green Marketing, Consumer Sustainability Premium and Greenwashing Detection

Fuente: Zenodo

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Bibliographic Details
Main Author:	Sneha Sharma, Rohit Pandey
Format:	Recurso digital
Language:	English
Published:	Zenodo 2026
Subjects:	green marketing, greenwashing, sustainability premium, WTP, eco-label, India, Gen Z, conjoint analysis, consumer behaviour, ESG, BEE, FSSAI, attitude-behaviour gap
Online Access:	Acceder al recurso
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