Imagen de Portada

The Branded Self: Youth Identity, Social Media, and Consumer Culture in Kolkata

Fuente: Zenodo

Guardado en:

Detalles Bibliográficos
Autores principales:	Sayanti Naskar, Sohan Das
Formato:	Recurso digital
Lenguaje:	inglés
Publicado:	Zenodo 2026
Materias:	Youth culture, brand identity, social media, consumer behaviour, symbolic consumption.
Acceso en línea:	Acceder al recurso
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Conscious Branding, Archetypes, and Consumer Identity: A Jungian Framework for Symbolic Meaning, Cultural Individuation, and Ethical Marketing
por: Friebe, Rafael Maria
Publicado: (2026)

ANALYZING THE ROLE OF BRAND LOGOS IN PRODUCT BRANDING: SPECIAL REFERENCE TO APPLE INC.
por: ijesat
Publicado: (2025)

ECO-Branding: Consumer Responses to Sustainability Claims in Advertising
por: Karmarkar, Gayatree Anand
Publicado: (2026)

Effects of Corporate Social Responsibility on consumer brand loyalty
por: José Javier Rivera
Publicado: (2019)

LIFE EVENTS AS WINDOWS OF OPPORTUNITY FOR SUSTAINABLE CONSUMPTION AS ILLUSTRATED BY AN EXHIBITION AND A NUTRITION CAMPAIGN
por: Lisbeth Oliveira
Publicado: (2012)

CONSPICUOUS CONSERVATION: THE ROLE OF SUSTAINABLE BRAND CHOICES IN SIGNALING IDENTITY AND SOCIAL STATUS
por: Suharti, et al.
Publicado: (2026)

Branding simbólico e hibridación: una aproximación en la intersección cultural fronteriza México-Estados Unidos de América: el caso de Ciudad Juárez-El Paso
por: Patricia Ramos Rubio
Publicado: (2012)

Memes as Shortcut to Consumer Culture: A Methodological Approach to Covert Collective Ideologies
por: Elisa Priori de Deus
Publicado: (2022)

Examining the Effects of Digital Social Media Advertising on Consumer Attitudes and Purchase Intentions
por: Shofodunrin, Tayo
Publicado: (2026)

How Does National Culture Impact on Consumers' Decision-making Styles? A Cross Cultural Study in Brazil, the United States and Japan
por: Chan Yie Leng
Publicado: (2010)

Between Two Worlds: an Ethnographic Study of Gay Consumer Culture in Rio de Janeiro
por: Severino Joaquim Nunes Pereira
Publicado: (2012)

Attributes that Build Florianópolis Brand Identity in the Technological Context
por: Patrick Wendell Barbosa Lessa
Publicado: (2025)

National Identity Remains a Critical Issue: Cultural Diplomacy, Nation Branding, National Cultural Institutes and the Dilemma for Slovakia
por: Vrabcova, Simona
Publicado: (2024)

Marketing (Beograd. 1991)
Publicado: (2017)

Bibliometric Analysis and thematic review of studies on child consumption from 1974 to 2019
por: César Granados-León
Publicado: (2022)

Consumer Behavior Review
Publicado: (2020)

Options, Challenges and Potentials of Poultry Meat: An Empirical Investigation on European Consumers
por: T Vukasović
Publicado: (2014)

Everyday Consumption in Twenty-First-Century Brazilian Fiction
por: Bezerra, Lígia
Publicado: (2024)

Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life
por: Bernadett Koles
Publicado: (2012)

PRICE LEVEL AND BRAND KNOWLEDGE AND ITS EFFECTS ON PURCHASE BEHAVIOR
por: Deonir De Toni
Publicado: (2021)

Brand Trust and Consumer Loyalty in E-Commerce Platforms
por: Vagdiya, Dilipkumar A.
Publicado: (2025)

Hábitos alimentarios y selectividad de habitat de la guitarra chica, Zapteryx brevirostris (Chondrichthyes, Rhinobatidae), en el ecosistema costero bonaerense y uruguayo
por: Barbini, S.
Publicado: (2006)

Young-elderly individuals' use of social media for travel purpose
por: Susanna Fabricius
Publicado: (2017)

Analizando la compra de marcas privadas: evidencia empírica desde Chile
por: Pedro Hidalgo Campos
Publicado: (2006)

Fish consumption preferences and factors influencing it
por: Mehmet Ferit CAN
Publicado: (2015)

Consumer profile and factors determining the purchase of agroecological products. A case study: UNIMINUTO Agroecological Fair and Minuto de Dios Solidarity Market, Colombia
por: Adriana María Chaparro-Africano
Publicado: (2021)

Surse de alimente noi pe piaţa autohtonă
por: Chițanu, Ana
Publicado: (2025)

Diet of red squid (Ommastrephes bartramii)in the Southwest Atlantic
por: Ivanovic, M.L., et al.
Publicado: (2004)

Interaction Between Social Business Sustainability and Consumer PurchaseDecision: Conceptual Framework
por: Aurelija Ulbinaitė
Publicado: (2021)

Consuming Atmospheres
Publicado: (2023)

Factorial Structure of the Frugality Scale: Exploratory Evidence
por: Pedro P. Pires
Publicado: (2019)

IDENTITY, POSITIONING, BRAND IMAGE AND BRAND EQUITY COMPARISON: A VISION ABOUT QUALITY IN BRAND MANAGEMENT.
por: Eduardo de Paula e Silva Chaves
Publicado: (2017)

Chapter 1 Consuming atmospheres
por: Steadman, Chloe, et al.
Publicado: (2023)

Theoretical Model of Engagement in the Context of Brand Communities
por: Flávia D’albergaria Freitas
Publicado: (2017)

Sustainable Consumption Patterns of Young Adults in Mexico City
por: Mélanie Sarah Picard
Publicado: (2022)

SOCIAL AND PERSONAL IDENTITY IN MODERN SOCIETY
por: Oxunov Muxammadyusuf Nematillo o'g'li
Publicado: (2026)

Social media impact on corporate reputation: Proposing a new methodological approach
por: ANDREINA MANDELLI
Publicado: (2010)

Dressing in white, a true brazilian tradition: social influence, values, and symbolic consumption
por: Francisco Vicente Sales Melo
Publicado: (2019)

ψ₄ Unified Recursive Model of Collapse and Identity
por: KOSHTI, BALAJI
Publicado: (2025)

A quantitative analysis of demand for fish in Nigeria
por: Fatunia, G.T., et al.
Publicado: (1983)