The effect of Packaging Design on Product Quality, Value, and Brand Preference - Empirical Findings
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2026
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| author | Govind K V Alen Mathew Bibin K J Yadhukrishna D Asst Prof. Akilraj. A. S. Dr. Biju Augustine |
| author_facet | Govind K V Alen Mathew Bibin K J Yadhukrishna D Asst Prof. Akilraj. A. S. Dr. Biju Augustine |
| contents | Product packaging factors takes a dominant role in deciding the marketing strategy. Resent research findings highlight the linkage of the factors of packaging design such as visual dimensions, ease of use, environment friendly packing, protection of inside material, safety and durability of product etc. with the quality, value and brand preference of the product. This paper discusses the results of data analysis. The online product buyers are surveyed with a structed questionnaire and the data collected is analyzed according to pre specified objectives and methodology. Well - designed packages reflect that merit into product quality also (customers believe so). Moderate link between packaging design and product value is a challenge to the suppliers to inculcate more value addition system. Strong link between packaging design and brand preference is a highlight of good branding strategy by the manufacturers. That strategy has to be continued. Very poor linkage between value and quality of the product raise some questions for detailed investigation. Larger sample size and clear and specific questionnaire tools are recommended for a thorough analysis. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19511588 |
| institution | Zenodo |
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| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | The effect of Packaging Design on Product Quality, Value, and Brand Preference - Empirical Findings Govind K V Alen Mathew Bibin K J Yadhukrishna D Asst Prof. Akilraj. A. S. Dr. Biju Augustine Packaging Design Quality Value Brand Preference Ease of Use Product packaging factors takes a dominant role in deciding the marketing strategy. Resent research findings highlight the linkage of the factors of packaging design such as visual dimensions, ease of use, environment friendly packing, protection of inside material, safety and durability of product etc. with the quality, value and brand preference of the product. This paper discusses the results of data analysis. The online product buyers are surveyed with a structed questionnaire and the data collected is analyzed according to pre specified objectives and methodology. Well - designed packages reflect that merit into product quality also (customers believe so). Moderate link between packaging design and product value is a challenge to the suppliers to inculcate more value addition system. Strong link between packaging design and brand preference is a highlight of good branding strategy by the manufacturers. That strategy has to be continued. Very poor linkage between value and quality of the product raise some questions for detailed investigation. Larger sample size and clear and specific questionnaire tools are recommended for a thorough analysis. |
| title | The effect of Packaging Design on Product Quality, Value, and Brand Preference - Empirical Findings |
| topic | Packaging Design Quality Value Brand Preference Ease of Use |
| url | https://doi.org/10.5281/zenodo.19511588 |