THE USE OF RATIONAL APPEAL ELEMENTS IN TELEVISION ADVERTISING
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| Format: | Recurso digital |
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Zenodo
2026
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| _version_ | 1866902152727756800 |
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| author | Safarov Alisher Yunusaliyevich |
| author_facet | Safarov Alisher Yunusaliyevich |
| contents | <p>This article analyzes the importance, types, and application of rational appeal elements in television advertising through concrete examples. Rational appeals are classified on the basis of comparative, one-sided, and two-sided messages, and their effectiveness in promoting brand awareness is examined. The study analyzes the advertising strategies of well-known brands such as BMW, Tide, Nestlé, and Oral-B, while also emphasizing the influence of advertising objectives, audience psychology, and product characteristics on the selection of rational appeals.</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19572576 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | THE USE OF RATIONAL APPEAL ELEMENTS IN TELEVISION ADVERTISING Safarov Alisher Yunusaliyevich <p>This article analyzes the importance, types, and application of rational appeal elements in television advertising through concrete examples. Rational appeals are classified on the basis of comparative, one-sided, and two-sided messages, and their effectiveness in promoting brand awareness is examined. The study analyzes the advertising strategies of well-known brands such as BMW, Tide, Nestlé, and Oral-B, while also emphasizing the influence of advertising objectives, audience psychology, and product characteristics on the selection of rational appeals.</p> |
| title | THE USE OF RATIONAL APPEAL ELEMENTS IN TELEVISION ADVERTISING |
| url | https://doi.org/10.5281/zenodo.19572576 |