| _version_ | 1866901982450548736 |
|---|---|
| author | Pr Lanhiamliu Chanlang Ki Bareh |
| author_facet | Pr Lanhiamliu Chanlang Ki Bareh |
| contents | <p class="MsoNormal"><em><span>This study analyses the online marketing strategies of library associations in India and China via websites and blogs, applying the four Ps framework—place, promotion, product, and price—to assess digital presence, strengths, and gaps, with the aim of enhancing engagement and strengthening their educational role. Employing qualitative content analysis, it categorises data into accessibility (place), outreach strategies (promotion), services offered (product), and membership details (price) to identify trends and gaps for improving digital marketing. Also scrutinises the digital platforms’ role in information dissemination, revealing barriers like usability issues, outdated content, and unclear pricing limit engagement. Further enhancing design, interactive, and targeted promotion can improve user experience, visibility and outreach. This comparative study of India and China highlights best practices, gaps, and actionable insights for enhancing engagement ensuring relevance in the digital era.</span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19587769 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | How far does the Library Association's Domain Extend Its Marketing Strategies? A Content Analysis of India and China Pr Lanhiamliu Chanlang Ki Bareh <p class="MsoNormal"><em><span>This study analyses the online marketing strategies of library associations in India and China via websites and blogs, applying the four Ps framework—place, promotion, product, and price—to assess digital presence, strengths, and gaps, with the aim of enhancing engagement and strengthening their educational role. Employing qualitative content analysis, it categorises data into accessibility (place), outreach strategies (promotion), services offered (product), and membership details (price) to identify trends and gaps for improving digital marketing. Also scrutinises the digital platforms’ role in information dissemination, revealing barriers like usability issues, outdated content, and unclear pricing limit engagement. Further enhancing design, interactive, and targeted promotion can improve user experience, visibility and outreach. This comparative study of India and China highlights best practices, gaps, and actionable insights for enhancing engagement ensuring relevance in the digital era.</span></em></p> |
| title | How far does the Library Association's Domain Extend Its Marketing Strategies? A Content Analysis of India and China |
| url | https://doi.org/10.5281/zenodo.19587769 |