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ConsumerMaps: Defining the Linkages between Cultural Icons
ConsumerMaps: Defining the Linkages between Cultural Icons
Fuente:
Zenodo
Saved in:
Bibliographic Details
Main Authors:
Porter, Scott
,
Moriarty, Patrick
,
Fiedler, John
,
Maxwell, Bob
Format:
Recurso digital
Published:
Zenodo
2007
Subjects:
Cultural Sociology
Perceptual Mapping
Joint Space Mapping
Ideological Embedding
Psychographics
Brand Magnetism
Valence
Resonance
Marketing Science
Partiview
Interactive Mapping
Interactive 3D Rendering
Online Access:
Acceder al recurso
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Internet
https://doi.org/10.5281/zenodo.19597109
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