Cover Image

THE POWER OF TOUCH: A STUDY OF TEXTURE AS A SENSORY BRANDING ELEMENT INFLUENCING CONSUMER PERCEPTIONS IN MUMBAI

Fuente: Zenodo

Saved in:

Bibliographic Details
Main Authors:	Ms. Bhumika Chauhan, Dr. Pooja Ramchandani
Format:	Recurso digital
Published:	Zenodo 2026
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

A STUDY ON THE IMPACT OF NEUROMARKETING TECHNIQUES ON RETAIL PURCHASE DECISIONS AMONG CONSUMERS IN MUMBAI SUBURBS
by: Mr. Shubham Mahadik, et al.
Published: (2026)

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS NAYKAA ONLINE SHOPPING APP FOR SKINCARE
by: Ms. Pankti Gosalia
Published: (2026)

A STUDY ON CHALLENGES FACED BY HR IN UNDERSTANDING GEN Z'S EXPECTATIONS FROM EMPLOYERS IN NAVI MUMBAI
by: Ms. Ruchika Bassi, Shirke Prachiti Subhash, Shreya Rajbir Choudhary, and Sushmita Singh
Published: (2026)

IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS
by: Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
Published: (2026)

CONSUMER BEHAVIOUR IN THE AGE OF INFLUENCER MARKETING: AN ANALYTICAL STUDY
by: Dr. Karigoleshwar & Dr. Mallikarjun Kamble
Published: (2025)

A STUDY ON CONSUMER PERCEPTION TOWARDS ADIDAS SHOES WITH REFERENCE TO COIMBATORE CITY
by: Dr. T. Vasumathi, S. Rajavel,
Published: (2026)

IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR
by: Ms. Yogita Garg, Ms. Prabhjot Kaur, Mr. Jagjiwan Singh
Published: (2025)

A STUDY ON INVESTMENT PREFERENCES AND DECISION-MAKING FACTORS OF YOUTH IN NAVI MUMBAI
by: Mrs. Mausami Lambe, *Haseena Mundhe, *Sonu Phulchand Kumawat, *Rahaf Mullaji, Kaif, and *Latif Manjothi
Published: (2026)

BRAND EQUITY IN AGRIBUSINESS: BRAZILIAN CONSUMER PERCEPTIONS OF PORK PRODUCTS
by: RICARDO OSÓRIO DE OLIVEIRA
Published: (2018)

THE STUDY ON SOCIAL COMMERCE INFLUENCE TOWARDS COLLEGE STUDENTS IN MUMBAI CITY
by: Sneha Srinivas Ambati, Shital Vitthal Langhi & Saadiya M. Mustakeem Khan
Published: (2026)

BUILDING PEACE: ARMY ENGINEERS AS AN ELEMENT OF THE BRAZILIAN SMART POWER AT MINUSTAH
by: Felipe Araújo Barros
Published: (2019)

ENHANCING DIGITAL COMPETENCIES IN PRE-SERVICE TEACHERS: A MIXED-METHOD STUDY BASED ON WORKSHOP FEEDBACK
by: Ms. Kambli P. & Prof.(Dr.) Shedmake S
Published: (2025)

STRATEGIC BRAND MANAGEMENT IN EMERGING MARKETS: CONSUMER PERCEPTIONS OF BRAND EXTENSIONS
by: Durdana Ozretic Dosen, Ph.D.
Published: (2018)

A STUDY ON THE IMPACT OF THE NEW LABOUR CODE AND ITS CHALLENGES IN BUSINESS ORGANIZATIONS
by: Dr. V. Saranya, Ms. Lidhiya Shree M,
Published: (2026)

AI IN TRANSPORT WITH SPECIAL REFERENCE TO OLA AND UBER AUTO SERVICES IN MUMBAI SUBURBS
by: Mr. Hardikar A. & Dr. Karve S.
Published: (2025)

A STUDY ON BRAND LOYALTY AMONG ONLINE SHOPPERS USING E-COMMERCE PLATFORMS IN MUMBAI
by: Rahat Parveen Zahedi
Published: (2026)

MIGRATION AND THE INFORMAL LABOUR ECONOMY: A STUDY OF MIGRANT WORKERS IN DELHI
by: Samaya Chauhan, et al.
Published: (2025)

A STUDY OF OCCUPATIONAL STRESS IN RELATION TO SECONDARY SCHOOL TEACHER
by: Ms. Neelam
Published: (2025)

PROMINENCE AND MARKET POWER: ASYMMETRIC OLIGOPOLY WITH SEQUENTIAL CONSUMER SEARCH
by: Makoto Hanazono, et al.
Published: (2024)

A COMPARATIVE STUDY OF INFLUENCING FACTORS FOR GROCERY SHOPS AND MALLS
by: National Press Associates
Published: (2025)

CONSUMER PROTECTION AND PUBLIC AWARENESS AS TOOLS AGAINST IP CRIME: A SOCIO-LEGAL STUDY IN THE INDIAN AND US CONTEXTS
by: Dr. S.P.S Shekhawat, et al.
Published: (2025)

An Empirical Evaluation of Regression, AdaBoost and TensorFlow Models for Heart Disease Prediction
by: Ms. Hiralkumari Babulal Chauhan
Published: (2026)

THE INFLUENCE OF UNIVERSITY BRANDING ON HIGH SCHOOL STUDENTS' ACADEMIC MAJOR AND INSTITUTION CHOICE
by: Dr. Phan Thi Yen, et al.
Published: (2025)

The Role of AI and Digital Technologies in India's Growth Towards 2047
by: Mr. Pramod Waghe, et al.
Published: (2025)

NOISE POLLUTION AT HOSPITALS NEAR TRAFFIC SIGNALS IN PANVEL, NAVI MUMBAI: CAUSES, IMPACTS, AND MITIGATION STRATEGIES
by: Pramod J. Harugade & Dr. Mamata M. Tendulkar
Published: (2025)

As tecnologias TOUCH: corpo, cognição e subjetividade
by: Nize Maria Campos Pellanda
Published: (2014)

COLOUR AND TEXTURE FEATURES FOR IMAGE RETRIEVAL IN GRANITE INDUSTRY
by: MARCOS J. ÁLVAREZ
Published: (2010)

ESTIMATION OF A CEFDITOREN FROM A BIOLOGICAL FLUID
by: Ms. Kartiki Kamble, et al.
Published: (2025)

MUMBAI INVESTIGATION: THE OPERATIVES, MASTERMINDS AND ENDURING THREAT
by: Rohan Gunaratna
Published: (2009)

THE MEANING OF TOUCH THE PROSTATE FOR MAN: THE NURSE IN HEALTH PROMOTION
by: Taiane Bertoldi da Costa
Published: (2013)

Historical and contemporary trends in competitive balance in the Commonwealth Games
by: Girish Ramchandani
Published: (2014)

FACTORS INFLUENCING INVESTMENT DECISIONS IN CAPITAL MARKET: A STUDY OF INDIVIDUAL INVESTORS IN NIGERIA
by: Tomola Marshal Obamuyi
Published: (2013)

A STUDY ON CONSUMER PREFERENCES TOWARDS ZUDIO: AN ANALYSIS OF BUYING BEHAVIOR AND BRAND PERCEPTION WITH SPECIAL REFERENCE TO ZUDIO AT CROSS CUT ROAD BRANCH, COIMBATORE CITY
by: Dr. G. Arut Geevitha, et al.
Published: (2026)

SENSORY SPEECH DEVELOPMENT TRAINING IN SURDOPEDAGOGY
by: Makhmudova, O.T., et al.
Published: (2025)

COMPARATIVE STUDY BETWEEN SHELL AND SOLID FINITE ELEMENT MODELS FOR STEEL JOINTS CHARACTERIZATION
by: J. Aguiar, et al.
Published: (2024)

DISTRIBUTION OF SOIL FRACTIONS AND TEXTURE CLASSES IN VAN LAKE BASIN SOILS
by: GÜLSER, FÜSUN, et al.
Published: (2023)

A STUDY ON CONSUMER PERSPECTIVE TOWARDS PERSONALIZATION IN COSMETIC PRODUCT WITH REFERNCE TO COIMBATORE
by: Mr.Chockalingam Rm, et al.
Published: (2025)

INFORMATION SECURITY MANAGEMENT PRACTICES: STUDY OF THE INFLUENCING FACTORS IN A BRAZILIAN AIR FORCE INSTITUTION
by: Rogério dos Santos Ferreira
Published: (2018)

EFFECTIVENESS OF GRIEVANCE REDRESSAL MECHANISM: STUDENTS' PERCEPTIONS AT THE UNIVERSITY OF PESHAWAR
by: Alveena Javed,Dr. Jamil Chitrali
Published: (2025)

AcciAlert: Accident Detection and Alert System
by: Ms. Tanvi Dhaku Kharat, Ms. Amruta Manohar Khot, Ms. Pooja Vitthal Lambar, Ms. Mayuri Ramesh Lataye, Ms. T.V.Gawandi
Published: (2026)